The 2017 season of the Lucas Oil Off Road Racing Series is off to a tremendous start with the announcement that the Toyota Tundra will be returning as the official truck of the races. As part of this iconic partnership Toyota is providing a fleet of Tundra trucks for the racing series to use as support and safety vehicles as well as being the primary sponsor for veteran racer Eric Barron.
"We are continuing our very strong relationship with Team Lucas and the Lucas Oil Off Road Racing Series again this year because our multi-level campaign reaches such a diverse and enthusiastic marketplace," said Toyota Motorsports North America Marketing Planner Andre Jackson. "The Lucas Oil Off Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world."
Toyota has been with Lucas every step of the way, debuting with the company in 2009 during the very first season of the Lucas Oil Off Road Racing Series. Not only will the series receive a fantastic sponsor, Toyota will win an astounding 137 cumulative hours of televised racing exposure. "Toyota is a tremendous partner with Team Lucas," said Team Lucas VP Product Development, Jamie Devney. "We're delighted to have such a productive relationship with one of the giants among the world's automobile and truck manufacturers."
This high impact televised series will showcase 5 racing classes including: Pro 4, Pro 2, Pro Lite, Pro Buggy, and Modified Kart. Compared to other racing series this one is truly diverse and appeals to a large group of fans. From full-size 4 wheel drive racing trucks all the way down to tiny carts powered by 250cc motors there is truly something here for every racing fan. E3 continues to be a proud sponsor of Lucas Oil Racing events.
