Finally, after 5 years of teasing, a Lamborghini in waiting will finally debut its SUV concept the Urus. In just 2 short months at the 2017 Auto China show to be held in Beijing, this monster of an SUV will be shown off in a production-ready state for the first time. In 2012, show goers got a glimpse of the concept which is now ready to hit the streets. Lamborghini CEO Stefano Domenicali said the final production model will keep the Urus name and production will begin in April 2017.
In anticipation of the Urus being one of its best-selling models, Lamborghini is already boosting production capabilities at its Sant'Agata Bolognese, Italy facility. We're expecting the Urus to debut with the first turbo-charged engine in the Lamborghini family, most likely a 4.0-litre V8 with an all wheel drive system. There are even talks of a hybrid model which may make an appearance in 2020.
Competing luxury SUV makers such as Range Rover, Mercedes, Porsche, and Bentley should definitely be worried about the Urus. Never before has an auto design caught the attention of so many car buyers. While traditional Lamborghinis are handmade and come with a hefty price tag the Urus is expected to be built in a more traditional mass-production style with a lower ticket for consumers. Lamborghini promises that the move will not detract from the quality and precision they've become to be known for.
Needless to say, we are extremely excited for the first photos and videos to be released in April. If the final product is anywhere near as exciting as the concept models, we are definitely in for a treat. Spy shots have already been released by eager photographers which have left us speechless and eager for more.
