E3 Sponsors Richie Morris Racing to Compliment Official Spark Plug Status with American Flat Track Racing

Ponte Vedra, FL, (August 1, 2017)…Earlier this year, E3 Spark Plugs partnered with American Flat Track Racing to become the series’ official spark plug. Touted as America’s extreme sport, American Flat Track Racing features customized dirt track motorcycles capable of reaching speeds up to 140 mph. Comprised of two classes, AFT Twins and Singles, and sanctioned by AMA Pro Racing, E3 is the designated official spark plug for both classes for 2017.


E3 Vice President of Motorsports & Marketing, Rob Fisher, says, “American Flat Track has a long tradition of intense racing, close matches and tough competitors that makes this series exciting to watch. For E3, partnering with American Flat Track helps us to reach a core dirt bike enthusiast interested in the highest level of competition.”


In addition to the company’s partnership of American Flat Track Racing, E3 recently inked a sponsorship program with Richie Morris Racing (RMR) in 2017. RMR operates a two rider program with Shayna Texter, riding in Singles and fresh off a win at Rolling Wheels, and GNC1 Rookie of the Year, Jarod Vanderkooi, who recently moved to flat track from road racing and is riding twins.


Team Owner Richie Morris shared just prior to Texter’s victory in New York, “We’re excited to have E3 aboard for 2017. We found power by switching to their plugs and can’t wait to take them to the podium! We look forward to building a long, mutually beneficial relationship with them.” 

Fisher adds, “We’re excited to join with Richie Morris Racing. They are a championship winning class-act team that fits well with E3’s philosophies and business practices. We’re looking for great things out of our partnership with both the team and American Flat Track in general.” 

E3 Spark Plugs feature advanced DiamondFIRE electrode technology to provide immediate throttle response and more consistent spark for maximum horsepower. Reduced incidence of ‘bog’ makes E3 ideal for American Flat Track Racing as every second counts at full throttle and maximum fuel efficiency and power is required to win.

The series is broadcast on NBCSN and offers encore telecasts on FANSChoice.tv in addition to live stream coverage. All 18 events of American Flat Track Racing are available for viewing on NBCSN or as post coverage on FansChoice.tv. The next planned primetime broadcast on NBCSN will be Rolling Wheels Half-Mile on Thursday, September 7 at 10:00 p.m. ET/7:00 p.m. PT. The one-hour show will feature flag-to-flag coverage of both main events and exclusive features.

For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, visit americanflattrack.com.

About RMR

RMR is a professional motorcycle race team. Having competed at the highest level in different genres of motorcycle racing, RMR has won four national championships in AMA Pro Road Racing. The team has scored numerous wins and podium finishes with many different professional riders. We believe in building a solid platform to win races and championships. In doing so, our mission is to deliver value to our riders and partners.

About E3 Spark Plugs and Performance Products

E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.  As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application.  In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry.



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