E3 Spark Plugs Announces Title Sponsorship of NHRA Pro Mod Drag Racing Series and NHRA Sportsman Contingency Awards

Ponte Vedra, FL (October 31, 2017)…E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and performance ignition products, announces a four year series title sponsorship of NHRA Pro Mod Drag Racing and Sportsman Contingency.


The contingency sponsorship applies to racers using E3 spark plugs and wire sets.  Finalists in the Pro Mod class that display the E3 decal and use both E3 products will qualify for $1,000 for the winner and $500 for the runner-up.


The E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service will feature 12 races for the season beginning with Amalie Motor Oil NHRA Gatornationals in Gainesville, FL on March 15 and concluding in October in Las Vegas at the NHRA Toyota Nationals.


“Pro Mod racing is the most exciting form of drag racing today and we couldn’t be happier to lend our support to the fastest growing series in NHRA racing,” said Rob Fisher, Vice President of Motorsports for E3 Spark Plugs. “We’ve been involved with NHRA drag racing as a marketing partner for over ten years, and in our mind this is the next logical step and gives us the opportunity to give back to a division that many acknowledge as the pinnacle of Sportsman drag racing.”


Other changes planned include four qualifying sessions; two on Friday and two on Saturday prior to race day for the slate of 3,000+ HP muscle cars and late model Mustangs, Camaros and even Cadillacs racing side-by-side in sub-6 second passes at speeds up to 250 mph.


“With turbos, superchargers and nitrous options on the engines, it’s edge of your seat excitement! What could be better than that?” asks Fisher. “For many, Pro Mod racing is reminiscent of what people recall as a more pure form of racing when racers met to pit different cars and powerplants against one another.”


Brad Gerber, NHRA’s vice president and chief development officer says, “E3 has long had an impressive history of supporting professional and grassroots motorsports, so we are very excited to have their support this year for our Pro Modified series and contingency program. Pro Modified continues to change and develop and has some of the most committed and enthusiastic race fans in the country.  Like E3, a company that entered the market with an electrode design that threw out the rulebook for ignition technology, E3 continues to innovate and design performance products with a focus on winning championships. Their growing line of race products shows an entrenched commitment to motorsports and Sportsmen level racing.”


Steve Joiner, E3’s vice president of sales and marketing, added, “In the same way Pro Modified has ignited the attention of race fans, E3 is working to exceed expectations and keep innovation front and center in our product development. We are proud of our ten year sponsorship of NHRA racing and are looking forward to a very exciting season and the final NHRA Toyota Nationals in Las Vegas.”


In addition to E3 DiamondFIRE high performance spark plugs, E3 now offers a growing line of race ignition products designed to complement the DiamondFIRE spark plug including low resistance racing spark plug wires, billet racing distributors, 6CDI ignition control box, external 2-step rev control, high performance coils and much more.


For more information about E3 spark plugs and performance ignition products, visit www.e3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter, Google +, Instagram, or subscribe to E3’s You Tube Channel.


About E3

E3 is a leading manufacturer of spark plugs and compatible performance ignition products for automotive, small engine, powersports and race applications. In 2017, E3 introduced the company’s first spark plug designed for natural gas powered vehicles designed to reduce fuel mileage, improve emissions and ensure long lasting durability.  E3 spark plugs feature the company’s patented DiamondFIRE technology that improves ignition combustion efficiency. With a commitment to motorsports and street performance, E3 greatly expanded its ignition product line to include high performance distributors, race spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. For more information about E3 spark plugs and performance ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.


About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA E3 Spark Plug Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.


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