E3 Announces Its New 2012 Off Road Truck Team

Press Release

For Immediate Release:
For more information, contact:
Kevin Shaw
kevin.shaw@martincoadvertising.com
615/876-1822

The 2012 racing season is well underway and E3 Spark Plugs has a trio of racers that are already outrunning the competition and taking the lead. These three racers bring with them a combined 45 years of racing experience and know-how and are all members of Live Fast…Play Dirty Motorsports’ race team.

Leading the trio is #23 Jerry Daugherty out of Riverton, Utah. Jerry’s racing experience is put to the test behind the wheel of his Pro 4 Unlimited Live Fast…Play Dirty Motorsports’ Chevrolet Silverado powered by a Todd Goodwin-built Goodwin Competition mill. Over his 36 years of competition, Jerry has taken home 13 podium finishes with nine first place wins.

During the recent Lucas Oil Off Road Series rounds three and four at Lake Elsinore Motorsports Park, Daugherty fought a broken axle, qualifying him in the 10th position for Saturday’s round of racing. Coming off of a great win at Firebird the previous weekend, he managed to push his way through the field and finish 6th. Although Sunday morning brought a bit cooler temps, a broken fan caused Jerry to overheat in qualifying, slating him in the 11th position.

Following in his father’s footsteps is 38-year-old Aaron Daugherty in his Pro 4 Unlimited # 24 Chevrolet Silverado and Pro Lite # 23 Ford Ranger pickups. Over his short seven-year racing career, Aaron took first in his first main event in 2008, the pole during the 2009 Lucas Oil Challenger Series, and finished in the top 10 for the last two years of the Speedworld series.

Aaron, behind his Tuff Country EZ Ride Suspensions Pro Lite Ranger ran well, qualifying in two groups placing him in the 7th position. Aaron and the #24 did a great job of staying out of trouble during the first half of the race; adjusting the King Shocks during the caution helped Aaron move through the pack and finish 14th!

During round 4s qualifying Sunday morning saw Aaron gaining seconds on his lap times from Saturday. While lap times improved, Aaron started in 22nd position and ran clean lines throughout the race. After a lot of bumping and banging, Aaron took home 10th place, placing him within the top 10 once again!

Driver of the team’s Pro 2 Unlimited #52 Chevrolet Silverado is Patrick Clark, whose stellar racing resume makes him the wheelman to watch. Within his two years of racing Lucas Oil Off Road Racing Series, Patrick has taken home nothing less than ten top five finishes as well as fastest lap awards. Outside of off-road racing, Patrick raced a NHRA Jr Dragster in the Lightening Division, an ATV in the WORCS Series, a UTV and even karting in the Rotex Series Stars of Tomorrow.

During the LOORS Round 3 and 4 weekend, Patrick hit the track running. Patrick’s qualifier placed him in the 7th position (another top 10). Saturday’s race took Patrick to the front and keeping pressure on the racers around him. Despite challenging track conditions, Aaron brought home in 9th place, yet another solid top 10 effort.

For Sunday’s round 4 event, Patrick started in the back of the pack in 11th position. Yet, it didn’t take long for Patrick to battle his way up to the 4th position, and by the caution, Aaron held onto 8th place until the finish.

Backed by a five year, 100,000-mile warranty, E3 Spark Plugs, with their side-wire electrode, projects the combustion spark in a way that more quickly ignites the air/fuel mixture thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. They are now available for most automotive, small engine and powersports applications at automotive and home improvement retail stores nationwide. For more information and complete test results, visit www.e3sparkplugs.com.

For more information on the E3/Live Fast…Play Dirty Motorsports Off Road Truck Team, you can visit livefastplaydirty.com or contact Christie Daugherty at christiedaugherty@hotmail.com.

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A man's hands holding a fouled automotive spark plug. The insulator of the spark plug is black and burnt.
A side profile of a new automotive spark plug. The plug is displayed horizontally and isolated against white.
A mechanic wearing a red glove holds a copper spark plug near the ignition socket of a vehicle's engine compartment.
A close-up of a person holding a gas station pump nozzle and pumping fuel into the tank of their vehicle.
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