Don’t Miss the WSORR E3 Spark Plugs Show-Me-State Showdown, May 31-June 1, 2008

E3® Spark Plugs makes it’s debut in off-road racing as event sponsor for the Lucas Oil World Series of Off-Road Racing’s (WSORR) opening race weekend May 31 and June 1 at Lucas Oil Speedway in Wheatland, MO., airing nationally on the Speed TV Network. Considered to be the “Diamond of Dirt Tracks,” there could be no more fitting sponsor than E3 Spark Plugs, known for their breakthrough “Diamond Fire” design which employs electrode technology to help users increase power, improve fuel efficiency and reduce engine emissions that contribute to global warming.

E3 Spark Plugs, available for automotive, Lawn & Garden and Powersports, are the only spark plugs on the market that improve horsepower and fuel economy. E3 also dramatically lowers hydrocarbon and carbon monoxide emissions in 2 & 4 stroke engines. Now found in over 15,000 stores nationwide including:
Wal-Mart, Home Depot, Lowe’s, Pep Boys, Advance Auto, CSK Auto, Strauss, Sears, Tractor Supply, Canadian Tire, Summit, JEGS, JC Whitney and more, it is has been proven to improve power from 2 to 13 hp, depending on engine class as compared to all other brands of premium plugs.

According to E3 president Todd Arey, the company has looked forward with great anticipation to this exciting kick off event. “We are pleased to welcome back all of the best off-road racers in the nation to the E3 Spark Plug Show-Me-State-Showdown. We know the commitment it takes to become the best in your field, and applaud your dedication to excellence. At E3, our goal is to continuously strive to achieve that same level of excellence through consistent innovations in spark plug technology.”

“E3 Spark Plugs is another one of the leading edge companies that we have found make a perfect fit with the World Series,” said Doug Davis, managing general partner, WSORR. “E3 is the first spark plug manufacturer to take a major position in short course off-road racing and we are glad they chose WSORR,” he said.

For more information or to purchase reserve seats online, go to A ticket to any day of the O’Reilly NHRA Midwest Nationals also allows entrance for Sunday’s event. For more information about E3 spark plugs, including performance and emission test results, visit


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