News

Explore the most recent updates and news concerning our brand and range of products. Discover also the current events at the nexus of racing and spark plug technology.

An aerial view of multiple personal watercraft racing across blue water with curved wakes trailing behind.

A close-up of a disassembled ATV engine in a garage, with parts and metal components arranged closely together.

4-Wheeler Tuning: How To Read Plug Deposits

A spark plug can tell you plenty about how your 4-wheeler has been running. Learn how to read the signs without jumping to the wrong tuning conclusion.

A close-up of a person riding a yellow lawn mower on trimmed grass, with an open lawn space to the right.

What Is the Difference Between Car & Lawn Mower Spark Plugs?

Spark plugs do the same basic job in cars and lawn mowers, but key design details can differ. Find out what separates each application before you buy.

A close-up of a car dashboard shows an odometer reading of 200,000 kilometers next to a speedometer dial.

Selecting Spark Plugs for High-Mileage Engines

Your high-mileage engine deserves the right spark plugs. See how factory specs and plug condition can guide a smarter, more reliable replacement.

A close-up of a shiny car engine with a large metal supercharger, belts, hoses, and yellow body panels visible.

A Guide To Choosing Plugs for Forced Induction

Find the right spark plugs for a forced-induction engine by understanding how boost changes ignition demands and what that means for your setup.

A top view of a person riding a personal watercraft across blue ocean water, leaving white spray behind the vehicle.

Why Pre-Season PWC Spark Plug Replacement Is Important

See why replacing your PWC’s spark plugs before the season starts can make the difference between enjoying your first ride and troubleshooting at the ramp.