
Maserati Levante to Glam Up the SUV Market
In 2011, all the talk from the moment of its unveiling at the Frankfurt Auto Show was of Maserati's Kubang concept (pictured). Almost immediately, rumors that a production version would hit the ma...

E3 Spark Plugs Recommends: "Cop Car"
They're calling it a "wild blend of innocence and Coen Brothers violence" - and with good reason. Imagine a film in the ilk of 1986's Stand by Me-meets-Joel and Ethan Coen's murderous debut, Bloo...

Will.i.am, Three Lexus NX CUVs and a Serious Laser Setup Make Beautiful Music
One might say that the revving of a well-tuned ride's engine is music only to the ear of a bona fide gearhead. Not so, says hip hop and pop artist will.i.am. To prove it, he hooked up with Lexus ...

Vintage Porsche 911 Falls Victim to Fashion
Is nothing sacred anymore? Apparently, in fashion and advertising, anyway, the answer is a resounding "no!" Case in point - the utter destruction of a perfectly good vintage Porsche 911 that any o...

Heads Up, Bikers - Proposed NHTSA Rule Aiming for Your Novelty Helmets
So there's good news and bad news. The good news is that between 1994 and 2012, the total number of motor vehicle fatalities decreased by 15 percent. The bad news is that during that same timefram...

Zombie 222 Electric Mustang the First of a Series of Muscle Car EV Conversions
At first glance it's a stunningly pristine 1968 Mustang - black with neon green racing strips and chrome trim. But take a look under the hood and it's immediately clear that this is not your class...

When and Why to Recharge Your Ride's AC System
August is just around the corner. For most US states, it's the hottest month of the year. Here in Florida, where E3 Spark Plugs is based, it's brutal - especially if your ride's air conditioning s...

The Albanian Tartan Prancer Just Might Be the Coolest Non-Existent Ride Ever
"Crafty like lynx. Fast like Eagle. Tough like bear." That's the tagline used to drive sales of the all-new 2015 Albanian Tartan Prancer, the crazy cool ride that's the Eastern European mid-range....

Is Your Ride in the Zero Club?
While a title like the "Zero Club" may sound like something you want no part of, we here at E3 Spark Plugs assures you - this one is actually a club you'll hope you're in. Despite the record numbe...







