News

Explore the most recent updates and news concerning our brand and range of products. Discover also the current events at the nexus of racing and spark plug technology.

What Happened to My Battery?
Truex Jr. Wins Homestead and the NASCAR Cup Championship
Matt Kenseth's Quiet Retirement from NASCAR... or Not!
E3 Announces Full Line of DiamondFIRE Ignition Products  for Street and Race Performance
Danica Patrick to Focus on Indy 500 and Daytona 500
Pepper May Be Driving Your Autonomous Pod
Hight and Force Claim NHRA World Championships at Pomona
Could You Be Driving Your Last Car?
Tire Manufacturers Launch Programs for Sustainability