E3 Spark Plugs Recommends: Jalopnik Film Festival, Hosting Public Premiere of “Rush???
The inaugural Jalopnik Film Festival features the public premiere of Ron Howard’s “Rush.” Gearheads are headed to New York City this month for the inaugural Jalopnik Film Festival, presented by ...
E3 Spark Plugs Mourns the Loss of NASCAR Veteran Jason Leffler
NASCAR racer Jason Leffler leaves behind a five-year-old son. The NASCAR community was dealt a heartbreaking blow last night when driver Jason Leffler was killed in a crash during a 410 sprint c...
E3 Spark Plugs Digs These Patriotic Rides
Many American auto owners show their patriotic pride with amazing paint jobs. “Life, liberty and the pursuit of a sweet ride.” Well, something like that, anyway. This week, E3 Spark Plugs joins ...
E3 Spark Plugs Celebrates Shark Week by Remembering Corvette’s Mako Shark Concept Car
1961 Mako Shark I All the excitement surrounding Discovery Channel’s highly anticipated annual Shark Week got us here at E3 Spark Plugs reminiscing. Back in 1961, General Motors created a sleek,...
Could Hackers Take Over Your Car?
Could terrorists take over your car? Government-hired hackers show it’s possible. Imagine driving down the highway when suddenly, your speedometer surges, your brakes fail and your steering wheel ...
Car Chick’s Challenge – Auto Mechanics Often Overcharge Women, Report Shows
Mechanic Audra Fordin calls bluff on her male counterparts in an undercover TV segment that shows shady treatment of women in mechanics shops. Women – What could they possibly know about cars? Whi...
Hey hot rod fans – E3 Spark Plugs, the official spark plug of the National Hot Rod Association (NHRA) is revved up to go to the 2013 NHRA Toyota Nationals at The Strip at the Las Vegas Motor Spee...
British PSA Aims to Curb Drunk Driving via a Pub Loo and a “Holy Crap!??? Factor
This guy just got schooled on drunk driving risks in a very visual way. There’s something to be said for the effective use of abject terror in getting across a public service message, as illustrat...
Breaking Bad on Wheels – How One Guy Chooses Perfect Rides for each Character
The Breaking Bad crew had a tough time locating multiple 20-year-old Fleetwood Bounder motorhomes for the hit show lauded as one of the best TV dramas of all time. It seems everyone is talking abo...
