News

Explore the most recent updates and news concerning our brand and range of products. Discover also the current events at the nexus of racing and spark plug technology.

Car Insurance Discounts You Might Not Know About

Work from home? Live on a farm? Got a college degree? All of these can score you a discount on your next car insurance policy. While you probably see or hear advertisements from auto insurance com...

Cannon-Equipped Police Cars Aimed at Stopping High Speed Chases

New technology is making high-speed police chases unnecessary – allowing justice to be served while saving hundreds of innocent lives. It’s the stuff of James Bond flicks, except that it’s very, v...

Bogus Chinese-Made Parts Force Worldwide Aston Martin Recall

The 2013 Aston Martin DB9 is one of the models recalled over faulty Chinese-made accelerator pedal arms. If you drive an Aston Martin, you may want to park it – fast! E3 Spark Plugs has learned th...

BMW Set to Restore Elvis Presley’s 1957 507 Roadster

BMW plans to restore the 1957 507 Roadster once owned by Elvis Presley. Nearly four decades after his death, the iconic entertainer known as the King of Rock & Roll remains one of the most luc...

Biketoberfest and Four Awesome Rides Just a Month Away

The 2014 Biketoberfest take place October 16-19 in Daytona Beach, Florida. Hey, motorcycle buffs – Daytona Beach, Florida’s 22nd annual Biketoberfest is just a month away. This year’s event revs u...

Biker Culture, Motorcycle Mechanics Big Draws at One Motorcycle Show

Vicious Cycle’s Joe Pethoud and his 1974 S-3 Kawasaki will be among the vintage bikes on display at The One Motorcycle Show this weekend. Bikers by the hundreds are headed to Portland, Oregon’s Ya...

Best State for Teen Drivers? Believe It or Not, New York

Turns out the safest teen drivers are in New York. We’ve got tips to help keep your teen drivers safe wherever you live. The traffic accident rates for 16- to 19-year old drivers are higher than t...