News

Explore the most recent updates and news concerning our brand and range of products. Discover also the current events at the nexus of racing and spark plug technology.

Missing Ferrari Recovered After Nearly 30 Years

Dale Earnhardt Would be 65 Today

April 29th marks what would have been late NASCAR icon Dale Earnhardt’s 65th birthday. The wildly successful driver was killed just two months shy of his 50th birthday in a last-lap crash at the 2...

Last Ferrari 275 GTS/4 NART Spider to Hit Auction Block

The Ferrari 275 GTS/4 NART Spider is considered one of the most gorgeous convertibles ever to roll off the factory line. It’s also one of the rarest, as just 10 were ever completed. Now, the last...

E3 Spark Plugs Mourns the Passing of Musical Icon

Today, the music world took a heartbreaking hit with news of the passing of Prince, one of the most innovative entertainers of our time. According to media reports, his body was found in his Paisl...

Goodyear Unveils New Bio-Inspired Spherical Tire Design

Admit it – You suck at parallel parking. Ain’t no shame. Most of us do. But if the treadheads at Goodyear have their say, parallel parking and a few other annoyingly tight automotive maneuvers mi...

Two New Celebrity Names Added to the Fast & Furious Roster

Fast 8, the next installment in the billion-dollar Fast & Furious film franchise, won’t his theaters for another year, but it’s already making headlines with the recent announcements of two ne...

The Walking Dead’s Norman Reedus Rides Into His Own AMC Series

If you happen to be both a motorcycle enthusiast and a zombie flick fan, we’ve got some seriously great news for you. Turns out actor Norman Reedus, most famous for his role as badass-with-crossb...

Popular Mechanics Announces its 2016 Automotive Excellence Award Winners

Media outlets love to dole out their picks for the top this and that and the other. Automotive publications are no different. The latest among them – and one of the most anticipated – is the annua...