Michelin, XBOX to Host Global 24 Hours Forza Motorsports Challenge

Hey gamers – Start your virtual engines! Tire maker Michelin and Xbox are gearing up for a day-long gaming event that will land one lucky winner a trip to the 2017 24 Hours of Le Mans in France.  

The Petersen Automotive Museum in Los Angeles will host the 24 Hours Challenge online, with competitors from around the globe playing the new Forza Motorsport 6. The competition will coincide with the famed 24 Hours of Le Mans in France on June 18-19.

"Michelin wanted to connect racing fans around the world to the 24 Hours of Le Mans," said Oscar Pereda, director of ultra-high performance at Michelin North America. "We hope this contest will help bring the excitement from France right into their living rooms."

"It is fitting to celebrate Ford's return to Le Mans with some exciting ways for fans to get involved online, and in person with Forza Motorsport 6," added Turn 10 Studios Creative Director Dan Greenawalt. "The Ford GT was on the cover of our game for this reason and we're happy to be able to make Ford GT LM race car available to all Forza 6 players in order to participate in this event and many more in the future." 

If you’re up for the challenge, log into your Xbox account anytime during a 24-hour period beginning at 6:00 am PST and launch Forza Motorsport 6. Once in the game, enter the "Michelin 24 Hours Forza Challenge" found in the Community Monthly channel of Rivals Mode. Rev up your virtual engine and post your best time.

If you happen to be in the LA area, mark your calendar and buy your tickets for the 24 Hours of Le Mans party at the Petersen Museum, where select three-person teams will also compete in a three-hour endurance race in the new Ford GT race car on the Petersen's Forza Motorsport 6 simulators. Can’t make it to LA? Watch the livestream of the event on Twitch.

Will you compete? Be sure to post your experience on the E3 Spark Plugs Facebook Fan Page