E3 Spark Plugs Major Sponsor of 2009 Super Modified Tractor Division of the Lucas Oil Pro Pulling League

E3 Spark Plugs, creator and producer of a leading brand of high performance and fuel efficient spark plugs, will bolster the elite Super Modified Tractor division in the nationally televised Lucas Oil Pro Pulling League for the 2009 season.

The E3 Spark Plugs Super Modified Tractor sponsorship will create an increase in the payouts for each event by nearly thirty percent over current structures in the most powerful division in the professional sport of pulling.  This division, which can utilize up to four automotive, or three jet/turbine engines per vehicle, will be making 17 appearances at 10 different event locations in the 2009 season with the first appearance taking place May 1st and 2nd in Concord, North Carolina. There will be other events to follow in locations including Wisconsin, Tennessee, Indiana, Missouri, New York, and others.

Todd Arey, President of E3 Spark Plugs, says, “We are extremely excited to be sponsoring this division in the Lucas Oil Pro Pulling Series.  The same initiative and creativity that sparks the drive to race, is found at E3.  Our commitment to innovation is equally strong and representative in our line of high performance, environmentally friendly spark plugs.”

The involvement of E3 Spark Plugs, a member of the elite Team Lucas core of top automotive and aftermarket manufacturers, suppliers and distributors, is a ground-breaking boost to the class. “The addition of E3 Spark Plugs to Super Modified Tractor will have a major impact on the sport,” said John Mears, founding co-creator of the Lucas Oil Pro Pulling League. “These top level competitors have a long and storied history, and this announcement is sure to heighten their awareness, increase the number of participants, and duly reward their hard-earned efforts, as well,” Mears said further.

Payouts for each event will be raised to $10,500, which is an increase of $3,500 over previous amounts. Winners will take home $3,000 apiece, not including additional monetary and product sponsor awards from various Lucas Oil Pro Pulling League contingency programs. Second place winners will also receive higher payout of $2,000.

E3 Spark Plugs produces a line of fuel efficient, low emissions, high performance spark plugs for most small engine, powersports and automotive applications. E3 Spark Plugs are the only spark plug on the market that improves horsepower and fuel economy, while lowering hydrocarbon and carbon monoxide emissions. They are now found in over 14,000 stores nationwide including: Home Depot, Lowe’s, Pep Boys, Advance Auto, CSK Auto, Sears, Summit, JEGS, JC Whitney and more.

For more information about E3 Spark Plugs, including performance and emission test results and where-to-buy, visit www.e3sparkplugs.com.