E3 Named Official Spark, Glow Plugs of NHRA
It’s official! E3 Spark Plugs’ spark and glow plugs are now the official plugs of the National Hot Rod Association (NHRA). The multi-year sponsorship agreement revs up in 2013. It means you’ll see the E3 logo in NHRA advertising, promotional and point-of-purchase materials, and on product packaging. From the tracks and pits at the NHRA Mello Yello Drag Racing Series events, you’ll see our signs and crazy inflatables, and we’ll be incorporated into advertising via NHRA’s multimedia outlets and commercial inventory in the ESPN2/ESPN2HD broadcasts.
“We at E3 are very excited to be the official spark plug and glow plug of NHRA. Our customers and the NHRA fan are all about power and performance, something we understand completely,” said Todd Arey, president of E3 Spark Plugs. “We are committed to helping them achieve those goals, and it is with great enthusiasm that E3 Spark Plugs partners with the National Hot Rod Association, the clear global leader in championship drag racing.”
Adds John Siragusa, NHRA senior director of sales and business development: “E3 Spark Plugs has been involved for a number of years and has long seen the value of association with NHRA. We are excited to have E3 Spark Plugs increase their involvement in the sport by becoming an official sponsor.”
Founded by Wally Parks in 1951, the NHRA is North American drag racing’s governing body, setting rules and hosting events throughout the U.S. and Canada. With over 80,000 drivers in its rosters, it’s considered one of the largest motorsports sanctioning bodies in the world.
Backed by a five-year, 100,000-mile warranty, E3 spark plugs, with our patented DiamondFIRE side-wire electrode, project the combustion spark in a way that more quickly ignites the air/fuel mixture, thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. E3 spark plugs are available for most automotive, small-engine, and powersports applications at automotive and home-improvement retail stores nationwide. E3 glow plugs were introduced at the recent 2012 SEMA Show in Las Vegas.