E3 Spark Plugs has signed on as the title sponsor of the E3 Spark Plugs Challenge, a feature of the 2010 Lucas Oil Late Model Dirt Series that centers on selected televised series events. The challenge bases standings on points earned by drivers for various plugs and promos during each of the series’ televised events taking place throughout the 2010 season.
To be eligible for cash prizes, drivers must maintain perfect attendance throughout the season, mention the E3 Spark Plugs Challenge during television interviews at each event and display E3 Spark Plugs decals throughout the season. It’s designed to give those perfect-attendance drivers incentives to perform well throughout the season and help promote E3 Spark Plugs as the “Official Spark Plug” of the Lucas Oil Late Model Dirt Series. The driver who racks up the most points by season’s end lands a cash award of $2,500, and one runner-up gets $1,500 at the series’ year-end awards banquet at Lucas Oil Stadium in Indianapolis, IN.