Heath Frisby wins gold and makes history with the first ever front snowmobile flip at the 2012 Winter X Games. Photo by Mark Kohlman/ESPN.

E3 Spark Plugs sends big props to Colten Moore and Heath Frisby for their winning rides at the Winter X Games, which wrapped this weekend in Aspen, Colorado. Moore took the gold in the Snowmobile Freestyle event. And Frisby added a second Snowmobile Best Trick gold medal to his collection of seven Winter X Games medals.

Both wins were surprises. Many fans were shocked to see Moore make it into the finals, after a spectacular crash during the first heat of the elimination round. He let go of a double crab in midair and hit the ground, ducking his head and flipping onto his back in the nick of time. Chalk it up to the impressive aerial awareness he’s developed via exhaustive training over a foam pit and a decade of riding ATV quads.

Moore shored up his win with some serious FMX-styled tricks including a cordova backflip and a superflip Indian air. His skill and showmanship racked up a top score of 93.66, which he immediately celebrated by Tebowing in the snow.

“I knew I had to come out here and stomp the best run of my life, and that’s just what I did,” said a breathless Moore just after his winning run. “I’ve never rode so good in my life. I’m so pumped right now I can’t even breathe.”

Joe Parsons won the event’s silver medal and Moore’s brother, Caleb Moore, took home the bronze. Both Moore brothers are relatively new to snowmobiling, first taking up the sport only three years ago.

Heath Frisby delivered another big surprise, handily winning the gold and making sport history by pulling off the first ever frontflip on a snowmobile. He and his team tried to keep hush about his best trick competition plans, but word got out early in the afternoon. So, Frisby confirmed his plans – and worked up some serious fan hype – by posting a YouTube video of himself completing the trick over a foam pit in a practice run.

Frisby perfectly nailed the trick in his first of two runs. The feat proved impressive enough to beat Moore’s tsunami Indian flip and Parsons’ no-footed can-can backflip. Even more impressive than his history-making trick and top score is the fact that Frisby had the nerve to go for it just moments after seeing competitor and friend Justin Hoyer wipe out in a failed double backflip attempt and get carted off on a stretcher.

“Guys, it’s alright. I’ve been waiting a year to do this,” Frisby told concerned onlookers after seeing a video replay of Hoyer’s wicked crash. “I am my own deal. This is a totally different trick and I’m ready.”

Within minutes, he proved those words to an instantly whipped-up crowd and got an on-field onslaught of high-fives from fellow competitors.

E3 Spark Plugs congratulates Moore, Frisby and all the winners at this year’s Winter X Games. If you plan to hit the slopes soon yourself, make sure you stock your sled with a set of E3 snowmobile spark plugs for a competition-worthy ride.

Check out Frisby’s history-making flip…

And Moore’s gold-winning, FMX-styled run…

Got what it takes to join Team E3 Racing? Zoom over to the E3 Spark Plugs Facebook fan page and find out.

If you’re an up-and-coming motorsports racer, why not put the power of E3 in your ride and on your back? Starting February 1, here’s your chance to be part of Team E3 Racing!

Over the next three months (Feb-April), we will award four WINNERS from each tier listed below a Race Sponsorship and load them up with Official Team E3 Racing Sponsorship Prizes!

• Tier 1: 12 Fans win $500 cash, 25 E3 Spark Plugs and Official E3 Race Day Gear/Decals
• Tier 2: 12 Fans win one (1) Set of up to 8 Plugs and Official E3 Race Day Gear/Decals
• Tier 3: 12 Fans win Official E3 Race Day Gear and Decals

In addition to being officially sponsored by E3 Spark plugs, being a part of Team E3 Racing means we can help you grow your fan base by following your standings throughout the 2012 racing season, posting your videos and pictures and featuring you on the E3 website and social media channels!

So how do you become part of Team E3 Racing? Zoom over to the E3 Spark Plugs’ Facebook fan page, “Like us” and sign up via the Team E3 Racing tab. Fill in your name, age, contact information and T-shirt size. Give us the lowdown on your racing career thus far, including your ride’s make and model and info on your current series, standings and significant winnings. And hit us with your best pitch as to why YOU should be part of Team E3. We’re expecting lots of entries, so you’d better be convincing!

E3 Spark Plugs’ patented DiamondFire technology means a stronger, smoother, cleaner ride. Developed with help from some of the nation’s top scientists and engineers, E3 spark plugs are proven to boost your engine’s performance, mileage and fuel efficiency without mucking up the environment. In fact, E3 is the ONLY spark plug to be included in a federal rule making for emission standards.. Just like the best motorsports racers on the podiums, E3 spark plugs are “Born to Burn.”

Got your heart set on buying a classic car? E3 Spark Plugs offers tips for finding, buying and maintaining the perfect classic.

It’s the dream of many a gearhead – to own a beautifully restored classic car. If that’s on your list of goals to accomplish this year, you’d better start doing some homework now. There is much to consider when making such an investment (and a classic car purchase really should be seen as an investment). So, E3 Spark Plugs offers its top tips to make sure your classic car dream doesn’t turn into a financial and mechanical nightmare.

First, decide what car you want and how you’ll be using it. Do you want to tool around town daily in that ’66 Mustang or maintain its pristine showroom condition for entry into classic car shows and competitions? If it’s a daily driver, you’ve got a little wiggle room when it comes to whether the parts are all original. But if you’re going for the competition ride, you’ll need to insist upon all original parts in good condition, or expect to spend a lot more money – both on the initial purchase and in continued restoration. Study everything you can get your hands on about the particular make and model you’re eying and talk with members of classic car clubs. Pay attention to common problems that pop up with your desired model. For instance, many European classics are known for electrical glitches.

Once you’ve done some homework, take a look at all the possible scenarios and decide whether you’ve truly got the time, space and finances to make it work. Classic cars can be expensive to restore and maintain. If you’re on a limited budget, don’t blow it all on the purchase or it may end up sitting in your garage for years while you work and wait for the money to fix it up. Of course, if you’ve got time on your hands and some mechanical ability, perhaps money is a bit less of an issue. Or, if you’re loaded with cash but limited on time, a great mechanic and parts pro experienced with classic cars might be your new BFF. But if you’re strapped for both time and cash, your car might end up spending many lonely months and years in the garage. And you just KNOW that your spouse is gonna want to use that space for something else eventually.

Once you’ve decided to go for it and think you’ve found the perfect specimen, you’ll still want to ask a few questions and make a few confirmations before you plop down that stack of bills or write that check. Top priority is to make sure that the VIN number on the car (usually located at the base of the windshield, but may be in the driver’s side door sill or in then engine compartment on older cars) matches the official VIN tag. If not, that could be a red flag that the car has been in a serious wreck, is stolen or is bogus. Even if the numbers match do your own vehicle history report to make sure it hasn’t been stolen and to find out how many previous owners there have been. A few too many names might signify problems that’ll have you looking to unload it before long too. If possible, try to buy a classic car with full service records. And have an appraiser look it over to make sure that the engine, transmission and other vital components are original and that the car hasn’t been wrecked.

Got a great classic car buying success story? E3 Spark Plugs wants to hear it. Post your story and your pics on the E3 Spark Plugs Facebook fan page.

AutoWeek's new TV show "Vinsetta Garage" pays tribute to Detroit's iconic auto repair shop of the same name. Catch it on Discovery's Velocity Network.

Detroit locals last year mourned the closing of Vinsetta Garage, which serviced automobiles on the Motor City’s historic Woodward Avenue for an impressive 91 years. That’s quite a run. So, in a fitting tribute to the beloved shop, AutoWeek chose Vinsetta Garage as the name of its new show that debuted on Discovery’s Velocity channel. And thus far, E3 Spark Plugs is digging it.

As fate would have it, the storied auto repair shop is getting a whole new life as a restaurant owned by AutoWeek publisher KC Crain. As of this writing, the recently remodeled site is scheduled to reopen as an auto-themed eatery by springtime and is sure to become a favored lunch spot for gearheads to wax automotive over a sandwich or a cup of coffee. In the meantime, it serves as a meeting place or AutoWeek editors and the producers and host of the magazine’s new TV show.

Vinsetta Garage is hosted by the lovely Courtney Hansen, who got her automotive chops honestly. Her dad is race car driver Jerry Hansen, the winningest Sports Car Club of America driver in history with 27 national titles. Courtney grew up at her family’s Brainerd International Raceway, penned a book titled The Garage Girl’s Guide to Everything You Need to Know About Your Car in 2007, and was both a spokesperson for Rolls-Royce Motor Co. and #94 in FHM‘s 100 Sexiest Women in the World 2005 list.

On the show, Courtney goes on location to interview race car drivers, car designers, auto company executives and Pixar animation designers. Guests thus far include racing legend Rhys Millen and Tony Michaels, President and CEO of the Detroit Parade Company and Woodward Dream Cruise. And viewers have vicariously visited the garages of a few of the most passionate classic car collectors, Motor City Denim Company and the Red Bull Soap Box Derby. You’ll also get commentary aplenty from the AutoWeek staff.

Vinsetta Garage airs at 8:30pm Tuesdays on Discovery’s Velocity Network. Have you seen the show yet? Or are you a Motor City local with a great memory about the iconic auto shop? E3 Spark Plugs wants to hear your stories of the shop and your thoughts on the show. Post them on the E3 Spark Plugs Facebook fan page.

Legendary automotive designer Dean Jeffries gets a little distracted while repainting his first car, a 1947 Mercury convertible. Photo from the Dean Jeffries Collection for Matt Stone's new book, "My First Car."

Everybody remembers their first. Their first car, that is. In fact, not much conjures up sweet nostalgia like retelling a story of the set of wheels that marked the beginning of freedom. That’s why we here at E3 Spark Plugs so enjoyed reading Matt Stone’s My First Car, a 224-page hardbound book packed with 124 photos and stories that’ll make you laugh, cry and reminisce.

There’s probably no other rite of passage that teenagers look forward to more than holding the keys to their first car. In My First Car, Stone retells the automotive initiations of some of the world’s most recognized names. Hollywood actors, automotive industry giants, racing greats and pro athletes share both poignant stories and early photographs of their first rides. Among them is iconic actor and auto collector Steve McQueen, the original King of Cool. McQueen’s first motorized thing he could call his own was an Indian motorcycled outfitted with a sidecar.  But what he coveted was an MT TC. During a Columbus, Ohio stop for his off-Broadway play Time Out for Ginger, McQueen spotted a 1948 MG with a $750 price tag. But this was long before McQueen hit fame, and he had all of $450 in pay and poker winnings with him.

“I put down $450 … and I told the owner I’d send more money from each overnight stop we made,” McQueen tells Stone. “It was finally delivered to me in Chicago. That’s when I asked for a raise and got booted out of the play. So, I jumped into my MG and drove it all the way to New York.”

The love story didn’t last long. McQueen sold his MG after three axles broke and the spokes kept shredding out of the wire wheels. He decided to stick with cycles for a while. Fate at play, perhaps? Otherwise, we might not have that infamous Triumph TR6 Trophy getaway scene from The Great Escape.

Other samplings from My First Car:

• Hugh Hefner’s 1941 Chevy Coupe that “reminds [him] of the car Columbo used to drive” and that died in the middle of the road on the very day that Playboy first hit the stands.
• Andy Warhol’s used Rolls-Royce, in which he collided with a taxi while learning to drive at 56 years old.
• Mario Andretti’s 1957 Chevrolet Bel Air hardtop in bright red with a white top, which the family landed in part because a teenage Andretti convinced his father that the louder pipes helped save gas.
• Sir Sterling Moss’ three-wheeled 1936 Morgan, which he initially drove illegally (just shy of his 16th birthday – the legal driving age in England at the time) and mounted a box on the back for his pet ferret.

Moss is quick to point out the top enduring benefit for a young man with a great ride.

“The great thing about having a car was that you could pick up the crumpet [girls] a lot easier than if you had a bicycle, of course,” he says, though he admits that his first ride was a bit rudimentary. “It was quite useful from that standpoint.”

In all, 67 famous drivers share their stories. No doubt, this book also has prompted many a conversation about readers’ first cars. What’s your first car story? E3 Spark Plugs, makers of the most energy efficient and eco-friendly car spark plugs on the market, want to hear it. Post your story and photo on our Facebook fan page.

Have fun tearing it up on the slope. Just make sure you're packing a snowmobiling survial kit in case you break down, E3 Spark Plugs says.

Snowmobiling season is in full force. Every day, hundreds of avid snowmobilers are riding the powdered slopes, tearing it up and, unfortunately, breaking down. Each year, rescuers head out to help dig dozens of stranded snowmobilers out of snow banks and ditches. E3 Spark Plugs offers a few tips for stocking your snowmobiling survival kit to help keep you from being stranded, or at least making your time spent waiting for rescue a little more bearable.

Here’s what we recommend you take with you on all snowmobiling excursions:

• First aid items, including bandages, adhesive tape, iodine swabs, antibacterial, analgesic ointment, sun screen, lip balm, aspirin or other OTC pain reliever, antihistamine and diarrhea medications, etc
• A knife for cutting your way out of a tangle.
• A snow shovel to dig your way out of a snow bank or dig yourself a snow cave if it looks like you’ll be hanging out for a while.
• A whistle, mirror, dye marker or other signaling tool to help alert other snowmobilers to your plight or to help you find your snowmobile later should you have to leave it.
• Pull and tow straps should a rescue team or a Good Samaritan arrive to help pull your snowmobile out.
• A map, compass or GPS to help find your way back.
• A set of snowmobile spark plugs to help get your ride started again.
• A pair of snow shoes in case your ride is too far gone for those new spark plugs to fix.
• A flashlight if you’re snowmobiling at night or in case night falls while you’re trekking your way back home.
• Snacks and water should you find yourself stranded overnight.

What NOT to take with you: Alcohol. None. Period. Alcohol is a top factor in snowmobiling accidents as it messes you’re your motor skills and slows your reaction time, even if you’re not yet certifiably blitzed. So, fugghetaboutit until you’re back home or at the bar and done snowmobiling for the day. Seriously.

Companies and websites like www.snowstuf.com offer complete snowmobile survival and emergency kits, including some with provisions needed to survive for three days or more stranded in the snowy wilderness. Whether you buy one of theirs or build one of your own, just make sure you’re covered. Have fun, stay safe, come home.

E3 Spark Plug co-sponsors the 2012 Hot Rod Power Tour.

Auto buffs, gear up for a fantastic year of car, truck and bike shows. Whether you’re into the latest and greatest auto technology or the sheer beauty of restored vintage treasures, there’s an auto show ticket with your name all over it. To see all the opportunities, you’ll have to do an Internet search. But E3 Spark Plugs has a few favorites.

Topping our list is Hot Rod Magazine’s annual Hot Rod Power Tour. E3 Spark Plugs is a sponsor of this year’s event, which will take drivers on a 7-day, 7-city, 1,400-mile road trip from Detroit, Michigan to Arlington, Texas. Each city will host a one-day car and truck show, where you’ll see some of the most envy-inducing hot rods around. A few host cities also feature races. Then they’ll all rev up and ride out for the next tour stop.

Check the schedule for the 2012 Hot Rod Power Tour and a few of E3′s top car show recommendations. Mark your calendars and be sure to take some pics and post them to the E3 Spark Plugs Facebook fan page.

2012 Hot Rod Power Tour

• Detroit, MI, GM Proving Grounds, Milford, June 2
• Muskegon, MI, Downtown Muskegon, June 3
• Champaign, IL, Assembly Hall, University of Illinois, June 4
• Madison, IL, Gateway Motorsports Park, June 5
• Miami, OK, Buffalo Run Casino, June 6
• Stillwater, OK, Kicker Corporate Complex, June 7
• Arlington, TX, Quicktrip Park, June 8
• Long Haulers only, Arlington, TX, Venue TBD, June 9

2012 Auto Shows

• North American International Auto Show, Detroit, Jan. 9-22 www.naias.com
• Houston Auto Show, Jan. 25-29, www.houstonautoshow.com
• Washington Auto Show, Jan. 27-Feb 5, www.washingtonautoshow.org
• Philadelphia Auto Show, Jan. 28-Feb 5, www.phillyautoshow.com
• Chicago Auto Show Feb. 9-19 www.chicagoautoshow.com
• Jacksonville International Car & Truck Show, Feb. 17-19
• California 91Truck Show, March 3, www.91truckshow.com
• Daytona Beach Bike Week, March 9-18 www.officialbikeweek.com
• Atlanta International Auto Show, March 14-18, www.goautoshow.com
• DWF Auto Show, March 21-25, Dallas, www.dallasautoshow.com
• New York International Auto Show, April 6-15, www.autoshowny.com
• Minnesota Street Rod Association’s Back to the ’50s Weekend, June 22-24 www.msra.com
• SEMA Show, Oct. 30-Nov. 2 www.semashow.com
• LA Auto Show Nov. 28-Dec. 9 www.laautoshow.com
• Performance Racing Industry Trade Show, Nov. 29-Dec. 1, www.performanceracing.com/tradeshow
• San Diego International Auto Show, Dec. 29-Jan 1, www.sdautoshow.com

Levi LaVallee and Robbie "Maddo" Maddison power in 2012 with record-breaking jumps across a San Diego harbor. Photo by Garth Milan for Red Bull.

So how did you ring in the New Year? Major props if you powered into 2012 anywhere near the way pro snowmobiler Levi LaVallee and FMX rider Robbie “Maddo” Maddison did – with record-breaking jumps across an icy San Diego harbor on a snowmobile and a motorbike at Red Bull’s New Year-No Limits event.

The two rode side-by-side with a shared goal of breaking their respective sports’ longest-jump records. Both succeeded fantastically. Maddison beat his 351-feet, 3-inches certified world record with an impressive jump of 378 feet, nine inches. He came a bit short of his 400-foot goal, likely because wet conditions nixed his 100-mph launch speed goal. But the massive leap proved a record breaker and a crowd pleaser nonetheless. That Maddo can pull off any feat of this sort is nothing short of a miracle if you know his history. Shortly after graduating high school, Maddison came down with viral meningitis and viral encephalitis. The sicknesses caused temporary paralysis and blinded Maddison in one eye. But he recovered and never looked back as he pushed his motocross passion and went pro.

Meanwhile, LaVallee had his own point to prove that night. He was out to break his record of 361-feet, hit last year in a practice jump that nearly killed him. LaVallee suffered collapsed lungs, a broken pelvis, cracked ribs and a concussion a year ago and has since rebounded in ways that many – including LaVallee’s doctors – thought impossible. To say he “broke” the record doesn’t do the guy justice. He SLAMMED last year’s record by a full 51 feet, crossing the harbor with a 412-foot jump. If you’re doing the numbers, that’s 52 feet longer than an NFL football field.

So what, pray tell, drives a man to repeat the feat that nearly put him six feet under?

“It was something I had to overcome,” LaVallee told ESPN. Otherwise it was going to haunt me the rest of my life… After last year and being out I was like, ‘Man, you just missed out on the coolest opportunity.’ And to be here today and to be able to land an over 400-foot jump… you can’t make it any better.”

From all of us here at E3 Spark Plugs, congrats to both LaVallee and Maddison. Got your eye on breaking your own personal best record? Stock your ride with E3 motorcycle spark plugs or snowmobile spark plugs. Be bold, but be careful. And have an awesome 2012.

E3 Spark Plugs has a few great stocking stuffer tips for the auto buff you love.

Are you a serious slacker when it comes to holiday shopping? No worries. E3 Spark Plugs has a few great ideas for those last-minute, stocking-stuffer gifts for the auto buff on your Christmas list.

• A good read: A subscription to an auto magazine is always a welcome gift from a car enthusiast. There are lots to choose from. Publications like Automotive News and AutoWeek, which offer across-the-board industry coverage. Others like European Car, Hot Rod and Vette cater to car lovers with particular automotive interests.

• That’s the ticket: A pair of tickets to a great auto event, whether to a mud-flinging Monster Truck show or a fancy-schmancy Concours d’Elegance, is sure to get you a sincere “OMG, I love it!”

• Help!: If there’s a teenager in the family who will be driving for the first time soon, consider a roadside emergency kit. AAA memberships are very popular holiday gifts for new drivers. An electronic tire gauge, a set of jumper cables and a battery- or cigarette lighter-powered car tire inflator (or at least a can of Fix-A-Flat) might not elicit the same shrieks of excitement as, say a new iPod pre-loaded with Justin Bieber tunes, but they’ll do doubt be much appreciate somewhere down the road.

• A thrill ride: For the experienced driver and dare devil in the family, spring for a gift certificate good toward a Dale Jarrett Racing Adventure package. Packages range from a four-lap intro for $195 to a full-throttle 80-lap experience for $3,695.

• Power surge: Of course, we’d be remiss without suggesting a set of E3 car, truck or motorcycle spark plugs Our favorite stocking stuffer will give your loved one a boost in engine power and efficiency, a little extra change in their pockets rather than the gas tank, and a bit of feel-good mojo knowing that a cleaner ride is good for the environment.

Got more great stocking stuffer ideas? Post them on our E3 Spark Plugs Facebook fan page. And remember to keep it safe on the roadways this holiday season. Slow down, watch out for impaired drivers and, if you plant to imbibe in a little liquid joy yourself, designate a non-drinking driver. From all of us here at E3 Spark Plugs, Merry Christmas, Happy Hanukkah and best wishes for the New Year!

E3 Spark Plugs launches a brand new look!

Hey E3 Spark Plugs fans, check out our new look! E3 Spark Plugs is launching a revamped website and social media sites this week. Our updated look is cleaner, more streamlined and easier to navigate. And you’ll find a few new goodies.

New features include:

• A tech support section with a chart designed to help you apply the correct torque to your new spark plugs, information on spark plug gapping, tech tips and videos, a cross-reference guide to help you choose the right spark plugs for your automotive, powersports or lawn and garden engines, plus warranty information;
• A continuously updated video section featuring how-to videos, our commercials and racing highlights;
• A testimonial section where you can see what people are saying about E3 Spark Plugs and add your own comments;
• An events calendar listing all upcoming racing and promotional events featuring or sponsored by E3 Spark Plugs.

“We are excited about our the launch of our newly redesigned website and social media pages,” says Steve Joiner, E3 Spark Plugs’ Vice President of Sales and Marketing “E3 is committed to providing in-depth information about our products and promotional activities. These sites will allow our customers and fans to keep up with all the different programs and events that E3 is involved in all over the country.”

Based in beautiful Ponte Vedra Beach, Florida, E3 Spark Plugs developed its patented DiamondFire technology in conjunction with researchers from leading engineering universities. Utilizing a unique, diamond-shaped, edge-to-edge approach, E3 spark plugs are designed to deliver more power, improve fuel efficiency, reduce emissions and extend the life of your engine.

Our new look will launch this week. Are we missing something you’d like to see? Leave us a comment on our blog or on the E3 Spark Plugs Facebook fan page.