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Jan
14
2013
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New Corvette Stingray Stuns, Disappoints at North American International Auto Show, E3 Spark Plugs Reports

The new Corvette C7 Sting Ray debuted at the 2013 North American International Auto Show to mixed reviews.

The new Corvette C7 Sting Ray debuted at the 2013 North American International Auto Show to mixed reviews.

The North American International Auto Show‘s public show is still days away underway and already making headlines, particularly with Chevrolet’s unveiling of the 2014 Corvette – something we here at E3 Spark Plugs have been anxiously awaiting. The debut marks a new era for the Corvette C7 with the model’s first design overhaul in almost a decade. But not everyone is impressed.

The big reveal happened at Sunday night’s Press Preview at Detroit’s Russell Industrial Center, a factory-turned-nightclub for the evening. Before pulling back the curtain, company execs announced that the new C7 would carry the Stingray name, a nod to the iconic ride’s early 1960s heritage. It boasts a 450 horsepower engine and 450 pound-feet of torque, and is 90 pounds lighter than its predecessor, the C6, thanks to carbon fiber used on even the base trim level. Designers went all out on the interior, which is getting rave reviews. But many purists are calling foul on the boxier tail lights similar to the Camaro’s that replace the model’s trademark rounded tail lights.

“Many individuals are concerned about the rear square lights,” says one longtime Corvette fan. “My concern would be how to differentiate the tail lights from other GM cars. The tail lights should be different so that anyone looking at the car will know it is a Corvette.”

“It’s a bigger departure from the C6 to the C7 than I think it was from the C5 to the C6,” countered another. “It has a more exotic look, a more sexy look. They’re trying to get a lot of young people involved, and I think this is the car to do it.”

In any case, General Motors company suits are depending on the Stingray’s sleek new design to help pump new life into the sports car market and reverse the recent sales slump. America’s longest running sports car saw sales drop to a half-century low – 13,164 in 2011. Meanwhile, while the sports car market as a whole saw sales drop 41 percent from its pre-recession high.

The C7 Stingray is expected to deliver a fuel economy of 18 mpg in the city, 29 mpg on the highway. Pricing has yet to be announced, but industry insiders predict the base model will start around $49,600.

What do you think? Love it? Hate it? Post your thoughts on the E3 Spark Plugs Facebook fan page.

Dec
10
2010
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Proud Jeep Grand Cherokee Driver? Get your E3 Jeep Spark Plugs

2011 Jeep Grand Cherokee

We sell a lot of E3 jeep spark plugs and our Jeep Grand Cherokee-driving customers are among the proudest. Well, those Jeep lovers just nabbed bragging rights. Editors of Decisive Auto magazine and a panel of 15 independent automotive journalists named the new Jeep Grand Cherokee the “2011 Urban Truck of the Year.”

The honor is the latest in an already impressive list of accolades for the Jeep’s new premium SUV. Other kudos include:

  • Consumers Digest “Best Buy”
  • Popular Mechanics Automotive Excellence Award for Off-Road Ability
  • Texas Auto Writers Association “SUV of Texas”
  • Texas Auto Writers Association “Full-size SUV of Texas”
  • Ruedas ESPN “Best SUV”
  • Insurance Institute for Highway Safety (IIHS) Top Safety Pick

“While faithfully capturing the spirit of its predecessor, the 2011 Jeep Grand Cherokee is new and improved in every way,” said Decisive Auto Editor-in-Chief Lyndon Bell. “The Jeep’s over-the-road dynamics easily rivals that of its competitors’ less capable crossover vehicles. Meanwhile, the Jeep is also perfectly proficient at traversing any terrain. Luxurious interior appointments – along with the fact that drivers aren’t penalized into accepting a lower trim level if they opt for the more fuel-efficient engine – speaks volumes to the way Jeep’s engineers and product planners incorporated 21st century realities into America’s most iconic SUV.

Judges spent several months driving dozens of vehicles in multiple North American urban settings and focused on attributes including styling, practicality and attainability. The new Jeep Grand Cherokee is built on a Mercedes M-class platform and comes with two engine options: a 3.6-liter aluminum V-6 that gets 280 horsepower, and a 5.7-liter V-8 Hemi that adds 80 horses and towing capacity of up to 7,400 pounds. It features a tighter suspension and better insulation (including a new firewall separating the engine and cabin) for a quieter, more comfortable ride. A smoother, sleeker interior offers four more inches of legroom and adjustable seatbacks for back-seat passengers. A rotary dial operates Jeep’s new Selec-Terrain system and a tight 39-foot turning radius makes parking and U-turns a cinch. Base price is about $30,995.

The Urban Vehicles of the Year will be formally presented at the 15th Annual Urban Wheel Awards on January 9, leading into the North American International Auto Show at the COBO Center in Detroit, Michigan. Get your tickets or credentials for the Press Preview, Industry Preview, Charity Preview or Public Show quickly. And if you drive a Jeep, be sure you give them a performance boost with a set of E3 Jeep spark plugs.

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