E3 Spark Plugs News

Filmgoers and auto buffs, take note. 2012 offers up some great movie watching. And a few of the top-talked-about films of the year feature some beautiful rides, both real and conceptual. Here are a few films we here at E3 Spark Plugs are looking forward to if not for the edge-of-your-seat action, the cool story lines and the gorgeous leading ladies, then for the fabulous rides.

The Dark Knight Rises, July 20: That Bruce Wayne can be tough on cars. In 2008′s The Dark Knight, he crashed not only his day-drive, a new Lamborghini Murcielago LP640, during a car chase through Gotham City aka 15 blocks of Chicago’s Lake Street. As if he wasn’t having a bad enough day as it was, he also lost his Batmobile Tumbler to a bazooka-toting Joker. But in The Dark Knight Rises, Wayne is back behind the wheel in a gorgeous 2012 Lamborghini Aventador. At least, that’s according to paparazzi shots of the car on the set staged at Nottingham, England’s Wollaton Hall, which doubles as Wayne Manor. And it’s been confirmed that the Batmobile Tumbler, an undisputed fan favorite, is back.

The Great Gatsby, December 25: This adaptation of F. Scott Fitzgerald’s 1925 iconic novel of the same name is set for theatrical release Christmas Day and is sure to deliver the gift of some beautiful vintage auto-eye candy. Set in Long Island, NY (but filmed mostly in Australia), The Great Gatsby centers on Midwesterner Nick Carraway, who his lured into the lavish world of his nouveau riche millionaire neighbor Jay Gatsby with tragic consequences. While Tobey Macguire (as Carraway), Leonardo DiCaprio (as Gatsby) and Carey Mulligan (as Gatsby love interest Daisy Buchanan) are sure to impress, we’re most excited about the red and white 1929 Duesenberg Gatsby drives. Never mind that the story is set in 1922, seven years before this particular model was made. There’s no arguing against the cinematic aesthetics of a car driven by the likes of Clark Gable, Al Capone, Howard Hughes and Mae West.

G.I. Joe: Retaliation, June 29: When Cobra spy Zartan has most of the Joes assassinated, the remaining Joes band together to strike back. We promise this Dwayne Johnson and Channing Tatum-fronted film won’t be as cheesy as its 2009 predecessor, G.I. Joe: The Rise of the Cobra. How is it that can we make such a promise? Because the official trailer shows Bruce Willis firing a giant gun from what appears to be the bed of a 1971 El Camino. ‘Nuff said.

Any 2012 movie you’re predicting to star great rides? E3 Spark Plugs wants to know. Post your thought on the E3 Facebook fan page. And remember to power your own film-worthy sports coupe with E3 performance spark plugs for a stronger, cleaner, smoother ride.

1954 Ford FX Atmos, a concept car designed for nuclear power and hands-free driving.

On New Year’s Day, TechCrunch.com posted an article that got E3 Spark Plugs thinking about the car of the future, with a little retro-tastic inspiration. The article took a look at the iconic TV cartoon The Jetsons, set in a Space Age utopia in the year 2062 – a century ahead at the time of the show’s first airing in 1962. At question was just how many of the show’s then-futuristic features have become everyday reality.

First, there’s RUDI, George’s Referential Universal Digital Indexer, which looks an awful lot like today’s PC. Remember George seeing and speaking with Jane or his boss, Mr. Spacely of Spacely Space Sprockets, via a monitor? Skype made that a reality. George read the day’s news from a screen in his home – much like our laptop screens. Even the Jetsons’ robot vacuum cleaner came to pass in iRobot’s Roomba vacuum cleaner.

But the one Jetsons’ item we still covet is that groovy ride – the flying family car. It appears Hanna-Barbera took inspiration for the design from the Ford FX-Atmos, which caused quite a stir with its debut at the 1954 Chicago Auto Show. The FX stood for “Future Experimental” and Ford officials touted it as a representation of “one of the many avenues which styling could take into the future.” Like George, the would-be driver of an FX Atmos would sit in the front center of the car and steer it with hand grips. A dash-mounted “radarscape” would help navigate by providing highway and aerial information and a clear dome roof could be lowered on a sunny, breezy day. Two needle-like protrusions from the front fender pods were jokingly referred to as “pedestrian spears” but actually were radio antennae designed to allow for collision-free auto piloting. Alas, since there was no motor, there also were no car spark plugs. Designers and engineers envisioned a car that could harness the power of the atom instead.

Fast-forward to 2012 and we may be a bit closer to a Jetsons-inspired automotive reality than many realize. Later this year, Terrafugia expects to make the first customer delivery of its Transition Roadable Aircraft, a revolutionary integration of the personal car and light-weight aircraft. The Transition can drive on any surface road, then deploy its stowed-away wings and take flight from the nearest airport – no hangar needed. It’s got all the essential automotive crash safety features and there’s even a cargo area for your golf clubs.

While it’s a bit bulky and lacks the groovy vintage vibe of the FX Atmos or the Jetson’s ride, we’ll take one – just as soon as we come up with the $194,000 asking price.

What’s your pick – Would you rather park a Transition or an FX Atmos in your driveway? Leave us a comment on the E3 Spark Plugs Facebook fan page.

Optimistic about 2012? E3 Spark Plugs has a few tips for New Year's resolutions that will keep both you and your ride healthy and happy.

Assuming the cataclysmic theories about Earth being sucked into a black hole, colliding with another planet or otherwise disintegrating on December 21 aren’t true, 2012 looks to be a promising year. The economy is starting (though ever so slowly) to mend, Jon Bon Jovi is still alive and, if the Toyota Fun-Vii ever comes to market, you’ll one day be driving around with a hologram hottie perched upon your dash board. Something to look forward to, indeed.

In the meantime, no doubt you’re busy building your list of New Year’s resolutions. E3 Spark Plugs offers a few suggestions to help keep you and your ride healthy, happy and on the road.

1. Resolve to keep your car in great shape with DIY checks and fixes including keeping your tires well inflated, changing or topping off your car’s fluids regularly, and ditching those worn-out windshield wiper blades BEFORE they start etching rainbow-shaped grooves into your glass.
2. Resolve to have the pros check out your car from fender-to-bumper twice a year including the brakes and the charging and electrical systems.
3. Resolve to get those new knocks, pings and groans checked out STAT so minor problems don’t turn into major repair bills.
4. Resolve to dig that auto owner’s manual out of the depths of your glove compartment and use it – especially when it comes to keeping track of and following through with recommended scheduled maintenance.
5. Resolve to keep your car and the air around it clean. All that sand from your last trip to the beach is wearing on your car’s upholstery, interior and paint job. And unless you’re using E3 car or truck spark plugs you’re likely mucking up your environment. E3′s patented technology is designed for a cleaner, stronger and more fuel-efficient burn.

From all of us here at E3 Spark Plugs – have a happy, prosperous and safe 2012!

The Toyota Fun Vii just might be the coolest futuristic concept car we've seen to date.

Well, it can’t fly, it won’t deploy your kids and wife to school or to the mall in their own domed, one-man flying saucer directly from the car’s floor, and it won’t fold up into a stylish little briefcase like George Jetson’s iconic ride. But Toyota’s new Fun-Vii concept car can do just about anything else you’ve imagined that the car of the future would do. We’re just not sure where the spark plugs go.

Unveiled at the Tokyo Motor Show earlier this month the Fun V-ii (which stands for “Vehicle Interactive Internet) is being described as a smartphone on four wheels. And it takes personalization to the extreme. At first glance the car looks a bit like an oversized, curved-out iPod docking station with a smooth black finish and silver accents. But those looks can change with the swish of a fingertip across a smartphone screen. That’s because the car’s exterior surface essentially is a digital interface that can display any color or photo chosen, or even reflect the surroundings as a the car drives down the street.

Inside, a driver and two passengers have more legroom than you’ve ever seen in a compact car. Dashboard displays include a hot little hologram assistant popping out of the digital ethers to help you find a great little coffee shop. And the car’s interior walls feature the same customized visual options as the exterior surface. Want to set a romantic tone for the evening? How about a covering the walls with images of rose petals? Or, bring the outside in by displaying the local scenery on the car’s walls. You’ll feel like you’re cruising in one of James Bond’s invisible cars.

Digital features allow a driver to run an automotive diagnostics test, get a weather forecast, check email, locate friends and talk with the people in the car two lanes over without ever picking up a smartphone or rolling down a window. There’s even an autopilot option so you can Facebook/eat lunch/kiss your girlfriend/call your mom/knit a sweater, etc. and still get to your destination without causing a multi-car pileup on the Interstate.

Too far-fetched to ever become reality? Check out the video and decide for yourself. In the meantime, E3 Spark Plugs wants to know: Which is your all-time favorite TV or movie futuristic ride? And would you rather have this…

Or this?…

Oh, no - What's that noise?! E3 Spark Plugs can help you decipher the message your car is sending via those pops, screetches and clunks.

You know that sinking-in-your-stomach feeling when you first hear that weird clinking, popping or screeching sound emanating from somewhere in your vehicle while cruising down the highway? Yeah – we hate that feeling too. Some of those noises simply serve as maintenance reminders. Others are signs something is seriously wrong. Don’t cover your ears in denial. Find out what your car is trying to tell you fast, before the damage and the costs rack up.

E3 Spark Plugs shares a few tips on deciphering just what that weird noise might be:

• Squealing brakes: This may just mean there is dirt on the brake rotors, drums pads or shoes. But it also can be a red flag that some component of your brakes is worn or defective.
• Scraping rear brakes: Your brake shoes may be worn.
• Clunking brakes: Could be as simple as the disc brake caliper being improperly mounted, but also could be an indication of damaged brake hardware or worn steering system components.
• Hissing engine: Quick! Check your temperature gauge. Your engine may be overheating. If so, pull over immediately and call a tow truck. That hissing may also mean you’ve got a leak in your coolant or air/vacuum hoses.
• Popping engine: A popping noise coming from your engine can be caused by a myriad of problems including a dirty air filter, clogged fuel filter, dirty or worn spark plugs, damaged spark plug wires, water in your gasoline or ignition trouble.
• Popping from the exhaust: Your fuel injectors may be leaking or you might have a leak in your exhaust.
• Ticking engine: Your valves may be stuck or simply need a little adjusting. But it also could be an indication that your engine oil level or pressure is low or that engine sludge is keeping the oil from circulating properly.
• Squealing engine: If you hear a squeal while you’re accelerating, chances are you’ve got a loose belt or your engine’s drive pulleys are misaligned.
• Screeching steering: Can your neighbor hear you coming from six blocks away when you turn the corner? That screech likely means that your power steering belt is slipping; your steering linkage is damaged, loose or dry; or that your suspension pieces are worn.
• Clicking wheels: Check for a loose hubcap or a small object (such as a pebble) lodged in your hubcap or tire tread.

Whatever noise you’re hearing, E3 Spark Plugs highly recommends getting it checked out as early as possible. Some of these noises are indications of minor troubles that can be inexpensive to fix early on, but ultimately very costly if ignored.

Is your ride ready for the fall and winter seasons? E3 Spark Plugs has seven easy DIY auto maintenance tips.

Temps are dropping and the sun’s going down earlier. The onset of the fall season means it’s time to ready your ride for the coming winter. E3 Spark Plugs recommends these six easy auto maintenance tips for the DIY mechanic.

1. Change your windshield wiper blades: You’ll use yours more often in the fall and winter time, so it’s best to start the season with a fresh set. Don’t forget that back blade if you drive a hatchback, station wagon or SUV with a rear window wiper.
2. Check your spare tire: Spare tires often are an out-of-sight, out-of-mind item but when you need yours, it’s critical that it’s in good shape. Tire pressure typically drops one PSI (pound per square inch) for every 10 degree drop in temperature, so check yours weekly as winter sets in. If the spare tire for your pickup truck or SUV is housed beneath your vehicle, try lowering, then raising it to make sure the cable mechanism that holds it is working properly. A good dose of WD-40 and lubing with white lithium grease each fall helps keep it working smoothly.
3. Check and top off all fluids: Topped off windshield wiper fluid, brake fluid and antifreeze levels are a must. Replace your windshield washer fluid with a solvent that’s suited for cold weather use. Top off the antifreeze in your coolant recovery reservoir and make sure you’re using the correct type. Orange and green coolants cannot be mixed. As brakes wear, a minor drop in your brake fluid level is normal. If you see a significant drop, it may be a sign of a leak or other problem in your braking system. Get to the mechanic before the roads ice up.
4. Replace the air filter: If your air filter is clogged, your vehicle’s fuel economy, performance and emissions suffer. And all that means money out of your pocket. We recommend changing your car’s or truck’s air filter twice a year.
5. Check your battery terminals: Lots of ignition and electrical problems start with loose or corroded battery connections. The time it takes you to tighten them and the $4 you’ll spend on a brush to clean them is a lot easier and cheaper than dealing with bigger issues down the road.
6. Check your lights: Shorter periods of sunlight make it tougher for you to see other vehicles on the road, and tougher for them to see you too.
7. Check your spark plugs: Worn, fouled or cracked spark plugs can cause misfires, muddle your car’s performance and eat up its fuel economy. E3 car spark plugs, truck spark plugs, Jeep spark plugs and motorcycle spark plugs assure better mileage, better performance and a cleaner ride.

Got more DIY tips for fall/winter auto maintenance? Leave us a comment on the E3 Spark Plugs blog or our E3 Spark Plugs Facebook fan page.

Let me gues... E3 Spark Plugs lists the top 10 reasons your car breaks down.

So you’re on the side the road again, hoping your cell phone battery will hold out long enough for you to get through a phone call with the tow trucker, dad, significant other, best friend, neighbor, guy you met in the bar last night, or whomever else you can think of who might be willing to give you a lift home. E3 Spark Plugs probably knows why you’re there. Here are our top ten reasons for auto breakdowns:

1. You’ve got a bum battery. Small trips can be a big drain on a battery. Make sure your car gets an extended run every few weeks. It’s a great excuse for a fun day trip.
2. You lost your keys. Again. Make several copies of your car keys. Keep one in your purse or wallet, another at your home and one or two with a trusted family member, friend or neighbor.
3. Your tire went flat. Check your tires weekly to make sure the tread remains deep and your tires remain adequately aired up.
4. You’ve got a damaged distributor cap. Damp conditions can play a part in this little fiasco if your distributor cap happens to be cracked or otherwise damaged. It can cause a high voltage short circuit, preventing the spark from reaching your spark plugs.
5. You’ve got a faulty alternator. Check for a worn drive belt or a wonky connection.
6. You’ve got fuel trouble. Were you paying attention at the gas station? Accidentally filling up (even just a little) with diesel gas instead of regular can damage your engine.
7. Your clutch cable is shot. A clutch cable engages every single time you change gears. Eventually, it will wear out and, unfortunately, it doesn’t always give you any warning.
8. Your spark plugs have lost their spark. If they’re misfiring or just not sparking, they may be fouled. You may be able to give them a good cleaning and re-install. But if they’re worn or cracked, you may have to switch them out for new ones.
9. Your HT leads have fizzled out. HT leads deliver high voltage currents to your spark plugs. Long periods of repeated temperature cycling can deteriorate them and cause them to fail without warning.
10. Your starter won’t start. Your starter may be shot, but it could also be a bad battery, worn battery cables, broken starter mounting bolts, a stuck neutral safety switch, the starter solenoid or armature.

If you suspect it’s your spark plugs, be sure to check our online cross reference catalog to choose the right spark plugs for your vehicle.

Spark plugs make great (and cheap) fishing lure retrievers.

Going fishing? Well, if you’ve got a used spark plug sitting in your tool box, you may want to drop it in your tackle box on your way out the door. That’s because car spark plugs make great fishing lure retrievers.

Old-school fishermen have used this trick for decades, but the idea went mainstream with the onset of urban fishing holes, where young, hip city denizens gather to cast lines and compare catches. Photos of these events certainly are not the stuff of Field & Stream photo spreads. Fishing spots often are small bodies of water surrounded by chain link fencing with razor wire, rusting metal beams and concrete slabs jutting out of the surface. But the camaraderie of anglers everywhere is just as strong in urban areas as it is anywhere else.

“Fishing is so cool because it breaks down social barriers,” Ben Sargent, founder of New York’s Brooklyn Urban Anglers Association and Brooklyn Fishing Derby told reporters. “If you’re male or female doesn’t matter, race doesn’t matter. There’s definitely skill involved, but you can bring out a newbie who can catch a 40-inch fish.”

Many of those involved in these organizations, which encourage fishing in New York’s East River and surrounding waterways, use the spark plug lure retriever trick. Simply slip a snap swivel on the spark plug electrode and bed or tap the electrode downward, closing the gap. If your lure gets snagged (as often happens when fishing beneath bridges and dams), tighten your line, clip the swivel onto the line between the rod tip and your lure, and let the spark plug go. It’ll link down and knock your lure free. Spark plug lure retrievers work best on crankbaits and jigging spoons. They’re less effective with small lures such as jigs and worms. And if your lure doesn’t come free, you’ll have to break the line and leave behind both your lure and the spark plug retriever. You might miss your favorite lure, but at least your spark plug retriever is cheap and easily replaceable.

To help keep America’s fishing holes clean from toxins, be sure to boil your spark plugs in salt water before using them as lure retrievers. This will get rid of any oil or grease.

Have you used a spark plug as a fishing lure retriever or for some other odd-but-handy purpose? E3 Spark Plugs wants to know. Drop us a line on in our blog comment section or on our E3 Spark Plugs Facebook fan page. Don’t forget to post your pictures, too.

E3 Spark Plugs celebrates National Collector Car Appreciation Day, paying tribute to the autmobile's unique place in American history.

July 8 is Collector Car Appreciation Day. How do you plan to celebrate? Car shows, cruises and club gatherings no doubt are scheduled all across the country this weekend. You’re bound to see some beautiful sights and we  hope you’ll share them with E3 Spark Plugs.

Collector Car Appreciation Day first came about last year when the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils successfully lobbied the passing of Senate Resolution 513. Sponsored by Congressional Automotive Performance and Motorsports Caucus members Senator Jon Tester (D-MT) and Senator Richard Burr (R-NC), the day pays tribute to America’s ongoing love affair with all-things-automotive and to the automobile’s unique place in our country’s history. SEMA, ARMO and HRIA now are working to secure a Congressional resolution for Collector Car Appreciation Day.

“The industry endeavors to preserve our nation’s automotive heritage while providing well-paying, high-skilled jobs nationwide,” said Rick Love, Chairman-elect of SEMA’s HRIA Council. “Collector Car Appreciation Day is a singular tribute to this industry and the millions of hobbyists it supports.”

E3 Spark Plugs wholeheartedly supports this effort. We believe that no single invention has driven America’s technological, social or cultural progress quite like the automobile (pun intended). We’d love to hear your thoughts and see your photos/videos of your Collector Car Appreciation Day experience or your own automotive treasures. Leave us a comment here or post on our Facebook fan page. And remember to stock your vintage ride with E3 car spark plugs, E3 truck spark plugs or E3 motorcycle spark plugs to make her purr like a kitten and drive like she’s brand new.

Sorry, Dude. We can't help you dig outta that. But we can hook you up with a set of new E3 spark plugs to make sure your car starts when you find it.

We know, we know – money’s tight right now and everyone is looking to put off any non-emergency auto repair and maintenance items they can. But we’ve got three great reasons why you shouldn’t put off replacing your old spark plugs.

Reason 1: New spark plugs help keep your engine at its peak performance and efficiency levels. Of course, every vehicle on the road will misfire from time to time. But as those misfires get more and more frequent, they also get more troublesome. Frequent misfires mean increased exhaust emissions, wasted gas and reduced power. Misfires caused by worn spark plugs will cause older vehicles to buck, stall, run rough or start slow. Vehicles made since 1996 have OBD II onboard diagnostic systems that track ignition misfires and shines a warning light.

Reason 2: New spark plugs can significantly improve cold starting. Worn or dirty spark plugs require higher voltage to get a strong enough spark to start a vehicle. By the time you’ve cranked the engine umpteen times hoping for an eventual start, you just might have run your battery dead. Now, you’ve got two problems. Keeping your vehicle stocked with a good set of spark plugs instead means lesser voltage requirements on your ignition system, which decreases the chances of a misfire and leaves more amps for the starter and injectors.

Reason 3: As if reasons 1 and 2 weren’t enough to convince an auto owner of the importance of a good set of plugs, this one may do the trick. New spark plugs will minimize your risk of a catalytic converter failure. Just one misfire can dump enough draw fuel into your vehicle’s exhaust to overheat and damage the converter. The resulting load of unburned gasoline in the exhaust will jack up the operating temperature of your converter and may cause a meltdown of the converter substrate, which in turn will form a restriction or full blockage of the exhaust, literally choking your engine. Your vehicle may run, but it will lack power and eat up your fuel economy. And we can assure you that a new catalytic converter is a whole lot pricier than a new set of spark plugs.

Bottom line, when it comes to slacking on replacing your old spark plugs, its “pay a little now or a lot later.” E3 Spark Plugs advises you dig out that auto owner’s manual and follow the manufacturer’s recommendations for timely car spark plug or truck spark plug changes – preferably before you have to call your buddy last minute for a ride to work.