E3 Spark Plugs News

171 years ago this month, the first known spark plug was invented by Edmond Berger, historians say. Unfortunately, Berger failed to patent his spark plug invention, so documented history points to Sir Oliver Lodge of England, whose sons parlayed the “Lodge Igniter” into a profitable company founded in 1903. The next year, Albert Champion, a world renowned bicycle and motorcycle racer who made extra cash by handcrafting spark plugs and selling them to friends, moved from France to Flint, Michigan and founded Champion Ignition Company. Investor drama left Champion jobless, but he soon found himself appointed president of the AC Spark Plug Company formed with backing from Buick Motor Co. AC spark  plugs were used in Charles Lindbergh’s and Amelia Earhart’s trans-Atlantic flights and fired the second and third stage rocket engines that took Neil Armstrong, Buzz Aldrin and Mike Collins to the moon.

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E3 Spark Plugs has signed on as the title sponsor of the E3 Spark Plugs Challenge, a feature of the 2010 Lucas Oil Late Model Dirt Series that centers on selected televised series events. The challenge bases standings on points earned by drivers for various plugs and promos during each of the series’ televised events taking place throughout the 2010 season.

To be eligible for cash prizes, drivers must maintain perfect attendance throughout the season, mention the E3 Spark Plugs Challenge during television interviews at each event and display E3 Spark Plugs decals throughout the season. It’s designed to give those perfect-attendance drivers incentives to perform well throughout the season and help promote E3 Spark Plugs as the “Official Spark Plug” of the Lucas Oil Late Model Dirt Series. The driver who racks up the most points by season’s end lands a cash award of $2,500, and one runner-up gets $1,500 at the series’ year-end awards banquet at Lucas Oil Stadium in Indianapolis, IN.

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