E3 Spark Plugs News

E3 Spark Plugs has signed on as the title sponsor of the E3 Spark Plugs Challenge, a feature of the 2010 Lucas Oil Late Model Dirt Series that centers on selected televised series events. The challenge bases standings on points earned by drivers for various plugs and promos during each of the series’ televised events taking place throughout the 2010 season.

To be eligible for cash prizes, drivers must maintain perfect attendance throughout the season, mention the E3 Spark Plugs Challenge during television interviews at each event and display E3 Spark Plugs decals throughout the season. It’s designed to give those perfect-attendance drivers incentives to perform well throughout the season and help promote E3 Spark Plugs as the “Official Spark Plug” of the Lucas Oil Late Model Dirt Series. The driver who racks up the most points by season’s end lands a cash award of $2,500, and one runner-up gets $1,500 at the series’ year-end awards banquet at Lucas Oil Stadium in Indianapolis, IN.

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Monster truck fanatics nationwide are all revved up for the 2009-2010 E3 Spark Plugs Monster Nationals Presented by Lucas Oil. Celebrating its 35th year, the series runs through April 24 hitting 15 cities and venues throughout the Midwest. And E3 Spark Plugs is in the center of it all. Look for our logo featured on a special 35th Anniversary Bigfoot® monster truck competitor.

Here’s the schedule of upcoming events:

• January 8-9, Huntington, WV
• January 16, Champaign, IL
• January 23, Cleveland, OH
• January 29-31, Madison, WI
• January 29-30, Cincinnati, OH
• February 6, East Lansing, MI
• February 12-13, Duquoin, IL
• February 19-20, Sioux City, IA
• February 26-27, Youngstown, OH
• March 12-13, Chicago, IL
• March 19-20, Boone, NC
• March 26-27, Corbin, KY
• April 10, Columbus, OH
• April 23-24, Erie, PA

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Just after a thrilling finish to the 2009 GEICO AMA EnduroCross Series presented by E3 Spark Plugs in Las Vegas, the 2010 schedule was released today. The 2010 schedule includes two new venues: Comcast Arena in Everett, Wash. near Seattle and Pepsi Coliseum in Indianapolis, Inc. Events at Comcast Arena are designed to introduce the sport of EnduroCross to off-road enthusiasts in the Pacific Northwest. And the Indianapolis appearance aligns the EnduroCross with the USGP, which represents a whole new group of motorsports lovers. (more…)

E3 Spark Plugs, the fuel efficient, low emissions, high performance spark plug that is now available for most small engine, powersport and automotive applications, has completed it’s inaugural year as a sponsoring member of the grassroots motorsports Team Lucas program. (more…)

We returned to the track for qualifying for the Nationwide race. Roush driver Jamie McMurray won the pole with a blistering lap that put a wide smile on Roush’s face. Edwards also had a good qualifying effort that put him on the second row. Roush was very pleased.

As we headed towards a pre-race hospitality session with one of McMurray’s sponsors, Roush proudly walked through the Nationwide garage, stopping to sign autographs and have his picture taken. (more…)

Before Round III of the 2008 World Series of Off-Road Racing’s (WSORR) Pro 2WD series at the Big House, the Crandon Raceway in Crandon, Wisconsin, Team Lucas/E3 Spark Plugs sponsored driver Kevin Probst decided he was going to take the race from the very beginning. Kevin, in his E3 Spark Plugs/Dixie Choppers/Lucas Oil/Toyo Tires Chevrolet Silverado, pulled a hole shot around the famous Potawatomi turn one and never looked back cruising to a 8-second win in front of a very fast field. (more…)

Let’s face it, long-time off-road driver Kevin Probst is unstoppable. During the opening race of the 2008 World Series of Off-Road Racing (WSORR), the E3 Spark Plugs Show-Me-State Showdown in Wheatland, Missouri last month, Kevin had a spectacular crash resulting in a series of flips causing damage to his Chevrolet truck. The team was able to get the truck going again for a second place finish in Round II of the action. (more…)

Jason Patison and his new E3 Sparkplugs/Dixie Chopper team traveled to Irwindale this past weekend to debut their #17 Super Late Model in a pair of 40 lap races at Toyota Speedway. After spending most of the Friday night session working all of the “bugs” out of the recently finished car, the team knew they had their work cut out for them to get up to speed on Saturday. After making the most of the 35 minute practice session, Patison qualified at a time of 18.48 around the half mile oval, missing the pole by .06 but still good enough for second quick. (more…)

E3® Spark Plugs, the fuel efficient, low emissions, high performance spark plug that is now available for most small engine, powersports and automotive applications, is pleased to announce their three year sponsorship of TEAM Lucas. E3 joins the ranks of K&N Engineering, General Tire, Dixie Chopper, Torco Racing Fuels, R&L Carriers, Super Clean, Jim Beam Distillery, and Fatheadz Eyewear as a sponsor of over 400 grassroots racing events covered by ESPN2, Speed and Versus Networks. As a member of Team Lucas, E3 will be an official sponsor of the Lucas Oil Speedway, Ranch and Stadium, and a major sponsor of the… (more…)