E3 Spark Plugs News

A scene from the 1903 Chicago Auto Show. The event debuted in 1901 and is the nation's oldest auto show.

Heads up, Chicago-area fans. E3 Spark Plugs has its eye on the 2012 Chicago Auto Show running February 10-19. Did you know it’s the nation’s oldest?

The inaugural Chicago Auto Show revved up in 1901. General admission to the show was just 50 cents and patrons watched then new “horseless carriages” take spins on a wooden track that surrounded the Coliseum exposition hall’s main floor. The attraction’s main goal apparently was to help dispel public apprehensions and convince locals that motor vehicles were safe and easy to handle. At the helm was Sam Miles, editor of Motor Age magazine and the man who would become known as the father of the modern auto show.

The show ran once annually except during the 1930s and 1940s. Throughout the ’30s, it was held twice a year with shows staged during the spring and fall – an indirect request of President Franklin D. Roosevelt, who sought to boost demand for cars and, thus, jobs in auto plants. In a dramatic reversal, the show stopped production altogether from 1941-49 as plants redirected their efforts to meeting the country’s need for war vehicles and artillery rather than the consumer’s wants. Its 1950 return was a no-holds-barred celebration complete with beauty queens, Rockette-style dancers, a full orchestra, farm animals, 3-D exhibits depicting game hunting adventures in Africa and a massive box of dirt flown in from France so patrons could walk across it and “truthfully say they had stepped foot on foreign soil.”

Today’s Chicago Auto Show promises to be a little less weird, but every bit as entertaining. Blues Traveler opens the event with a concert and charity benefit tonight. Guests walk the red carpet and rub elbows with renowned artist Thomas Arvid. Members of the Chicago Bears and the Chicago Blackhawks make appearances throughout the week, as do NHRA drivers TJ Zizzo and Dale Creasy, Jr. Wednesday’s show takes a feminine turn with exhibits geared toward the fairer sex. Yoga sessions, manicures and a fashion show are on the schedule. And you’ll get chances to win cash prizes, an iPad2 or a 2012 Toyota Camry, among other items.

So do you plan to hit the Chicago Auto Show? Be sure to take pics of the coolest new cars and post them on the E3 Spark Plugs Facebook fan page. And stock your ride with E3 car spark plugs for show-worthy performance.

Got what it takes to join Team E3 Racing? Zoom over to the E3 Spark Plugs Facebook fan page and find out.

If you’re an up-and-coming motorsports racer, why not put the power of E3 in your ride and on your back? Starting February 1, here’s your chance to be part of Team E3 Racing!

Over the next three months (Feb-April), we will award four WINNERS from each tier listed below a Race Sponsorship and load them up with Official Team E3 Racing Sponsorship Prizes!

• Tier 1: 12 Fans win $500 cash, 25 E3 Spark Plugs and Official E3 Race Day Gear/Decals
• Tier 2: 12 Fans win one (1) Set of up to 8 Plugs and Official E3 Race Day Gear/Decals
• Tier 3: 12 Fans win Official E3 Race Day Gear and Decals

In addition to being officially sponsored by E3 Spark plugs, being a part of Team E3 Racing means we can help you grow your fan base by following your standings throughout the 2012 racing season, posting your videos and pictures and featuring you on the E3 website and social media channels!

So how do you become part of Team E3 Racing? Zoom over to the E3 Spark Plugs’ Facebook fan page, “Like us” and sign up via the Team E3 Racing tab. Fill in your name, age, contact information and T-shirt size. Give us the lowdown on your racing career thus far, including your ride’s make and model and info on your current series, standings and significant winnings. And hit us with your best pitch as to why YOU should be part of Team E3. We’re expecting lots of entries, so you’d better be convincing!

E3 Spark Plugs’ patented DiamondFire technology means a stronger, smoother, cleaner ride. Developed with help from some of the nation’s top scientists and engineers, E3 spark plugs are proven to boost your engine’s performance, mileage and fuel efficiency without mucking up the environment. In fact, E3 is the ONLY spark plug to be included in a federal rule making for emission standards.. Just like the best motorsports racers on the podiums, E3 spark plugs are “Born to Burn.”

Legendary automotive designer Dean Jeffries gets a little distracted while repainting his first car, a 1947 Mercury convertible. Photo from the Dean Jeffries Collection for Matt Stone's new book, "My First Car."

Everybody remembers their first. Their first car, that is. In fact, not much conjures up sweet nostalgia like retelling a story of the set of wheels that marked the beginning of freedom. That’s why we here at E3 Spark Plugs so enjoyed reading Matt Stone’s My First Car, a 224-page hardbound book packed with 124 photos and stories that’ll make you laugh, cry and reminisce.

There’s probably no other rite of passage that teenagers look forward to more than holding the keys to their first car. In My First Car, Stone retells the automotive initiations of some of the world’s most recognized names. Hollywood actors, automotive industry giants, racing greats and pro athletes share both poignant stories and early photographs of their first rides. Among them is iconic actor and auto collector Steve McQueen, the original King of Cool. McQueen’s first motorized thing he could call his own was an Indian motorcycled outfitted with a sidecar.  But what he coveted was an MT TC. During a Columbus, Ohio stop for his off-Broadway play Time Out for Ginger, McQueen spotted a 1948 MG with a $750 price tag. But this was long before McQueen hit fame, and he had all of $450 in pay and poker winnings with him.

“I put down $450 … and I told the owner I’d send more money from each overnight stop we made,” McQueen tells Stone. “It was finally delivered to me in Chicago. That’s when I asked for a raise and got booted out of the play. So, I jumped into my MG and drove it all the way to New York.”

The love story didn’t last long. McQueen sold his MG after three axles broke and the spokes kept shredding out of the wire wheels. He decided to stick with cycles for a while. Fate at play, perhaps? Otherwise, we might not have that infamous Triumph TR6 Trophy getaway scene from The Great Escape.

Other samplings from My First Car:

• Hugh Hefner’s 1941 Chevy Coupe that “reminds [him] of the car Columbo used to drive” and that died in the middle of the road on the very day that Playboy first hit the stands.
• Andy Warhol’s used Rolls-Royce, in which he collided with a taxi while learning to drive at 56 years old.
• Mario Andretti’s 1957 Chevrolet Bel Air hardtop in bright red with a white top, which the family landed in part because a teenage Andretti convinced his father that the louder pipes helped save gas.
• Sir Sterling Moss’ three-wheeled 1936 Morgan, which he initially drove illegally (just shy of his 16th birthday – the legal driving age in England at the time) and mounted a box on the back for his pet ferret.

Moss is quick to point out the top enduring benefit for a young man with a great ride.

“The great thing about having a car was that you could pick up the crumpet [girls] a lot easier than if you had a bicycle, of course,” he says, though he admits that his first ride was a bit rudimentary. “It was quite useful from that standpoint.”

In all, 67 famous drivers share their stories. No doubt, this book also has prompted many a conversation about readers’ first cars. What’s your first car story? E3 Spark Plugs, makers of the most energy efficient and eco-friendly car spark plugs on the market, want to hear it. Post your story and photo on our Facebook fan page.

E3 Spark Plugs loves a beautiful car, whether it’s an old jalopy with serious restoration potential or a gleaming new sports coupe just off the assembly line. That’s a good thing, because we’re much more likely to score the former than one of these. Behold the world’s current most expensive cars.

1. Bugatti Veyron Super Sports, $2,400,000: Not only is it by far the priciest, it’s also the fastest road car in production. It boasts a 267.856 mph top speed, though it’s electronically limited to a paltry 257.91 mph, what with the tires possibly disintegrating and all. The car debuted at the Pebble Beach Concours de ‘Elegance in August 2010 and Bugatti says they’ll only make 30 of them. So, you’d better call in your credit card number now.

2. Pagani Zonda Clinque Roadster, $1,850,000: Only five of these were made and, alas, all five are spoken for. The Roadster can drop 0-60 in 3.4 seconds and has logged a top speed of 217 mph. Its six-speed sequential gearbox allows for gearshifts taking less than 100 milliseconds.

3. Lamborghini Reventón, $1,600,000: The priciest and most powerful Lamborghini ever built hits 60 mph in just 3.3 seconds and is capable of speeds up to 211 mph. Only 20 were made for the road, with one additional car numbered 0/20 produced for the Lamborghini Museum. It’s named for the fighting bull famous for killing Mexican bullfighter Félix Guzmán. The word reventón is Spanish for “explosion” or “burst,” but also has come to refer to a large party or crazy night on the town. In automotive terms, it means “blowout,” as in a flat tire.

3. Koenigsegg Arera R, $1,600,000: Tying for third place in the money game, the Arera R beats the Reventón in the speed game. It can burn 0-60 in just 2.8 seconds and has hit 260 mph, though it’s electronically capped at 235. If you’re hearing Sammy Hagar’s voice in your head and just don’t think you can drive 235, the company will unlock the speed limit for one occasion – with the proper paperwork, that is. We don’t know just what that paperwork entails, but we’re pretty sure it has something to do with insurance liabilities.

4. McLaren F1, $970,000: the McLaren F1 originally was just a concept car conceived by renowned Formula One race car designer Gordon Murray until he convinced McLaren CEO Ron Dennis to pony up some cash. It’s lighter and has more streamlined structure than most modern rivals despite having an extra seat. The driver’s seat is situated in the front middle, slightly forward of passengers seated to the left and right. Speeds top out at 231 mph with the rev limiter on, and 242.95 with the rev limiter removed.

5. Ferrari Enzo, $670,000: The Enzo is widely considered the most popular supercar ever built, reaching 60 mph in 3.4 seconds and topping out at 217 mph. Named for founder Enzo Ferrari, the car was designed to commemorate the company’s first Formula One title in the new millennium. Because just 400 were built, they’re going for upwards of $1,000,000 at auto auctions.

Sticker-shock notwithstanding, which of these would you most like to drive home stocked with a set of E3 car spark plugs? Tell us about your dream car on the E3 Spark Plugs Facebook fan page.

Filmgoers and auto buffs, take note. 2012 offers up some great movie watching. And a few of the top-talked-about films of the year feature some beautiful rides, both real and conceptual. Here are a few films we here at E3 Spark Plugs are looking forward to if not for the edge-of-your-seat action, the cool story lines and the gorgeous leading ladies, then for the fabulous rides.

The Dark Knight Rises, July 20: That Bruce Wayne can be tough on cars. In 2008′s The Dark Knight, he crashed not only his day-drive, a new Lamborghini Murcielago LP640, during a car chase through Gotham City aka 15 blocks of Chicago’s Lake Street. As if he wasn’t having a bad enough day as it was, he also lost his Batmobile Tumbler to a bazooka-toting Joker. But in The Dark Knight Rises, Wayne is back behind the wheel in a gorgeous 2012 Lamborghini Aventador. At least, that’s according to paparazzi shots of the car on the set staged at Nottingham, England’s Wollaton Hall, which doubles as Wayne Manor. And it’s been confirmed that the Batmobile Tumbler, an undisputed fan favorite, is back.

The Great Gatsby, December 25: This adaptation of F. Scott Fitzgerald’s 1925 iconic novel of the same name is set for theatrical release Christmas Day and is sure to deliver the gift of some beautiful vintage auto-eye candy. Set in Long Island, NY (but filmed mostly in Australia), The Great Gatsby centers on Midwesterner Nick Carraway, who his lured into the lavish world of his nouveau riche millionaire neighbor Jay Gatsby with tragic consequences. While Tobey Macguire (as Carraway), Leonardo DiCaprio (as Gatsby) and Carey Mulligan (as Gatsby love interest Daisy Buchanan) are sure to impress, we’re most excited about the red and white 1929 Duesenberg Gatsby drives. Never mind that the story is set in 1922, seven years before this particular model was made. There’s no arguing against the cinematic aesthetics of a car driven by the likes of Clark Gable, Al Capone, Howard Hughes and Mae West.

G.I. Joe: Retaliation, June 29: When Cobra spy Zartan has most of the Joes assassinated, the remaining Joes band together to strike back. We promise this Dwayne Johnson and Channing Tatum-fronted film won’t be as cheesy as its 2009 predecessor, G.I. Joe: The Rise of the Cobra. How is it that can we make such a promise? Because the official trailer shows Bruce Willis firing a giant gun from what appears to be the bed of a 1971 El Camino. ‘Nuff said.

Any 2012 movie you’re predicting to star great rides? E3 Spark Plugs wants to know. Post your thought on the E3 Facebook fan page. And remember to power your own film-worthy sports coupe with E3 performance spark plugs for a stronger, cleaner, smoother ride.

1954 Ford FX Atmos, a concept car designed for nuclear power and hands-free driving.

On New Year’s Day, TechCrunch.com posted an article that got E3 Spark Plugs thinking about the car of the future, with a little retro-tastic inspiration. The article took a look at the iconic TV cartoon The Jetsons, set in a Space Age utopia in the year 2062 – a century ahead at the time of the show’s first airing in 1962. At question was just how many of the show’s then-futuristic features have become everyday reality.

First, there’s RUDI, George’s Referential Universal Digital Indexer, which looks an awful lot like today’s PC. Remember George seeing and speaking with Jane or his boss, Mr. Spacely of Spacely Space Sprockets, via a monitor? Skype made that a reality. George read the day’s news from a screen in his home – much like our laptop screens. Even the Jetsons’ robot vacuum cleaner came to pass in iRobot’s Roomba vacuum cleaner.

But the one Jetsons’ item we still covet is that groovy ride – the flying family car. It appears Hanna-Barbera took inspiration for the design from the Ford FX-Atmos, which caused quite a stir with its debut at the 1954 Chicago Auto Show. The FX stood for “Future Experimental” and Ford officials touted it as a representation of “one of the many avenues which styling could take into the future.” Like George, the would-be driver of an FX Atmos would sit in the front center of the car and steer it with hand grips. A dash-mounted “radarscape” would help navigate by providing highway and aerial information and a clear dome roof could be lowered on a sunny, breezy day. Two needle-like protrusions from the front fender pods were jokingly referred to as “pedestrian spears” but actually were radio antennae designed to allow for collision-free auto piloting. Alas, since there was no motor, there also were no car spark plugs. Designers and engineers envisioned a car that could harness the power of the atom instead.

Fast-forward to 2012 and we may be a bit closer to a Jetsons-inspired automotive reality than many realize. Later this year, Terrafugia expects to make the first customer delivery of its Transition Roadable Aircraft, a revolutionary integration of the personal car and light-weight aircraft. The Transition can drive on any surface road, then deploy its stowed-away wings and take flight from the nearest airport – no hangar needed. It’s got all the essential automotive crash safety features and there’s even a cargo area for your golf clubs.

While it’s a bit bulky and lacks the groovy vintage vibe of the FX Atmos or the Jetson’s ride, we’ll take one – just as soon as we come up with the $194,000 asking price.

What’s your pick – Would you rather park a Transition or an FX Atmos in your driveway? Leave us a comment on the E3 Spark Plugs Facebook fan page.

Optimistic about 2012? E3 Spark Plugs has a few tips for New Year's resolutions that will keep both you and your ride healthy and happy.

Assuming the cataclysmic theories about Earth being sucked into a black hole, colliding with another planet or otherwise disintegrating on December 21 aren’t true, 2012 looks to be a promising year. The economy is starting (though ever so slowly) to mend, Jon Bon Jovi is still alive and, if the Toyota Fun-Vii ever comes to market, you’ll one day be driving around with a hologram hottie perched upon your dash board. Something to look forward to, indeed.

In the meantime, no doubt you’re busy building your list of New Year’s resolutions. E3 Spark Plugs offers a few suggestions to help keep you and your ride healthy, happy and on the road.

1. Resolve to keep your car in great shape with DIY checks and fixes including keeping your tires well inflated, changing or topping off your car’s fluids regularly, and ditching those worn-out windshield wiper blades BEFORE they start etching rainbow-shaped grooves into your glass.
2. Resolve to have the pros check out your car from fender-to-bumper twice a year including the brakes and the charging and electrical systems.
3. Resolve to get those new knocks, pings and groans checked out STAT so minor problems don’t turn into major repair bills.
4. Resolve to dig that auto owner’s manual out of the depths of your glove compartment and use it – especially when it comes to keeping track of and following through with recommended scheduled maintenance.
5. Resolve to keep your car and the air around it clean. All that sand from your last trip to the beach is wearing on your car’s upholstery, interior and paint job. And unless you’re using E3 car or truck spark plugs you’re likely mucking up your environment. E3′s patented technology is designed for a cleaner, stronger and more fuel-efficient burn.

From all of us here at E3 Spark Plugs – have a happy, prosperous and safe 2012!

E3 Spark Plugs has a few great stocking stuffer tips for the auto buff you love.

Are you a serious slacker when it comes to holiday shopping? No worries. E3 Spark Plugs has a few great ideas for those last-minute, stocking-stuffer gifts for the auto buff on your Christmas list.

• A good read: A subscription to an auto magazine is always a welcome gift from a car enthusiast. There are lots to choose from. Publications like Automotive News and AutoWeek, which offer across-the-board industry coverage. Others like European Car, Hot Rod and Vette cater to car lovers with particular automotive interests.

• That’s the ticket: A pair of tickets to a great auto event, whether to a mud-flinging Monster Truck show or a fancy-schmancy Concours d’Elegance, is sure to get you a sincere “OMG, I love it!”

• Help!: If there’s a teenager in the family who will be driving for the first time soon, consider a roadside emergency kit. AAA memberships are very popular holiday gifts for new drivers. An electronic tire gauge, a set of jumper cables and a battery- or cigarette lighter-powered car tire inflator (or at least a can of Fix-A-Flat) might not elicit the same shrieks of excitement as, say a new iPod pre-loaded with Justin Bieber tunes, but they’ll do doubt be much appreciate somewhere down the road.

• A thrill ride: For the experienced driver and dare devil in the family, spring for a gift certificate good toward a Dale Jarrett Racing Adventure package. Packages range from a four-lap intro for $195 to a full-throttle 80-lap experience for $3,695.

• Power surge: Of course, we’d be remiss without suggesting a set of E3 car, truck or motorcycle spark plugs Our favorite stocking stuffer will give your loved one a boost in engine power and efficiency, a little extra change in their pockets rather than the gas tank, and a bit of feel-good mojo knowing that a cleaner ride is good for the environment.

Got more great stocking stuffer ideas? Post them on our E3 Spark Plugs Facebook fan page. And remember to keep it safe on the roadways this holiday season. Slow down, watch out for impaired drivers and, if you plant to imbibe in a little liquid joy yourself, designate a non-drinking driver. From all of us here at E3 Spark Plugs, Merry Christmas, Happy Hanukkah and best wishes for the New Year!

IndyCar has released its official review of the October 16 crash that killed Indianapolis 500 champ Dan Wheldon. The report acknowledged that Wheldon’s head coming into contact with a fence support post was ruled the specific cause of death, in keeping with the October 17 autopsy that concluded blunt force trauma to the head killed the British racer. However, the report added that the exact cause of the accident itself could not be pinpointed.

Late IndyCar racer Dan Wheldon and son.

“While several factors coincided to produce a ‘perfect storm,’ none of them can be singled out as the sole cause of the accident,” investigators concluded. “For this reason, it is impossible to determine with certainty that the result would have been any different if one or more of the factors did not exist.”

Despite two days of safety testing at the Las Vegas Motor Speedway before the start of the 2011 IZOD IndyCar World Championship, drivers knew it would be a potentially dangerous race. The track’s size allowed for a large field of cars running at unusually high speeds, which prohibited the “racing grooves” that typically help channel cars into some type of order. The result was track-side chaos. Drivers couldn’t tell where other drivers were or were headed, so routes to safety were hard to come by.

Gian Paolo Dallara, head of Italian manufacturer Dallara Automobili, recently told Autosprint he doesn’t believe that the 220-mph speeds contributed directly to the crash. Instead, he blames problems with wheel-to-wheel contact.

“If two wheels that rotate in the same direction touch, even at just 50kph [31mph], the car behind shoots up in the air,” Dallara said. “There’s nothing you can do.”

Dallara says that the new 2012 chassis had undergone a redesign aimed at reducing the risks of lifting off from wheel-to-wheel contact even before the 15-car crash that killed Wheldon. And in an ironic twist, it was Wheldon who had helped IndyCar and Dallara test the new chassis, logging upwards of 2,000 miles on it. In honor of the racer, Dallara recently announced it has named the new design the DW12. E3 Spark Plugs supports the new name and Dallara’s efforts toward creating a safer race car.

Meanwhile, race officials have dropped the Las Vegas Motor Speedway from the 2012 IndyCar schedule. Pending continued track testing, the series may return to Vegas in 2013.

E3 Spark Plugs launches a brand new look!

Hey E3 Spark Plugs fans, check out our new look! E3 Spark Plugs is launching a revamped website and social media sites this week. Our updated look is cleaner, more streamlined and easier to navigate. And you’ll find a few new goodies.

New features include:

• A tech support section with a chart designed to help you apply the correct torque to your new spark plugs, information on spark plug gapping, tech tips and videos, a cross-reference guide to help you choose the right spark plugs for your automotive, powersports or lawn and garden engines, plus warranty information;
• A continuously updated video section featuring how-to videos, our commercials and racing highlights;
• A testimonial section where you can see what people are saying about E3 Spark Plugs and add your own comments;
• An events calendar listing all upcoming racing and promotional events featuring or sponsored by E3 Spark Plugs.

“We are excited about our the launch of our newly redesigned website and social media pages,” says Steve Joiner, E3 Spark Plugs’ Vice President of Sales and Marketing “E3 is committed to providing in-depth information about our products and promotional activities. These sites will allow our customers and fans to keep up with all the different programs and events that E3 is involved in all over the country.”

Based in beautiful Ponte Vedra Beach, Florida, E3 Spark Plugs developed its patented DiamondFire technology in conjunction with researchers from leading engineering universities. Utilizing a unique, diamond-shaped, edge-to-edge approach, E3 spark plugs are designed to deliver more power, improve fuel efficiency, reduce emissions and extend the life of your engine.

Our new look will launch this week. Are we missing something you’d like to see? Leave us a comment on our blog or on the E3 Spark Plugs Facebook fan page.