E3 Spark Plugs News

Monster truck fanatics nationwide are all revved up for the 2009-2010 E3 Spark Plugs Monster Nationals Presented by Lucas Oil. Celebrating its 35th year, the series runs through April 24 hitting 15 cities and venues throughout the Midwest. And E3 Spark Plugs is in the center of it all. Look for our logo featured on a special 35th Anniversary Bigfoot® monster truck competitor.

Here’s the schedule of upcoming events:

• January 8-9, Huntington, WV
• January 16, Champaign, IL
• January 23, Cleveland, OH
• January 29-31, Madison, WI
• January 29-30, Cincinnati, OH
• February 6, East Lansing, MI
• February 12-13, Duquoin, IL
• February 19-20, Sioux City, IA
• February 26-27, Youngstown, OH
• March 12-13, Chicago, IL
• March 19-20, Boone, NC
• March 26-27, Corbin, KY
• April 10, Columbus, OH
• April 23-24, Erie, PA

Monster trucks rumbled onto the scene way back in 1974 from the garage of Bob Chandler. The original monster truck, “Bigfoot” took the world by surprise and started a craze that just keeps getting bigger and wilder every year. Originally used as Chandler’s work truck and occasional for promotional events for his 4×4 parts and service company, Bigfoot attracted lots of attention, leading to its first paid gig in 1971, a Denver car show. In 1981, Chandler decided to roll Bigfoot over a couple of junk cars and see how audiences would react. The result made history and eventually led to the monster truck team racing concept.

Thirty five years later, audiences are still wild for monster trucks and their car-crushing, wheelie-popping, obstacle-jumping antics. E3 Spark Plugs is thrilled to be the title sponsor of this year’s Monster Truck Nationals and the series’ new owner The Promotion Company-Family Events, which plans to keep thrilling audiences with the nation’s top monster trucks and best driver, plus add new supporting acts to the family-friendly shows.

“This audience appreciates big engine power and nothing helps deliver that power better than our DiamondFire design spark plugs,” says E3 Spark Plugs Vice President of Sales and Marketing Steve Joiner. “Since the E3 Spark Plugs Monster Nationals Presented by Lucas Oil attracts a lot of families, we can also stress the family-friendly story of how we are helping to reduce greenhouse gas emissions and global warming by reducing fuel consumption.  Performance with economy for a better environment-we think it’s a message that will hit home with this audience.”

Just after a thrilling finish to the 2009 GEICO AMA EnduroCross Series presented by E3 Spark Plugs in Las Vegas, the 2010 schedule was released today. The 2010 schedule includes two new venues: Comcast Arena in Everett, Wash. near Seattle and Pepsi Coliseum in Indianapolis, Inc. Events at Comcast Arena are designed to introduce the sport of EnduroCross to off-road enthusiasts in the Pacific Northwest. And the Indianapolis appearance aligns the EnduroCross with the USGP, which represents a whole new group of motorsports lovers. (more…)

SEMA Show 2009 just wrapped and E3 Spark Plugs is revved up about all the innovative new products and technologies in the automotive industry. This season, the common thread among major auto shows is a focus on fuel efficiency and leaner, greener products, technologies and approaches. E3 Spark Plugs felt right at home.

Aside from all the spectacular new vehicle models, and of course the beautiful female models accompanying them plus a host of TV and racing celebrities, a main attraction at SEMA Show 2009 was the Making Green Cool Zone. This exhibit area featured dozens of innovative solutions for refining existing automotive platforms including the internal combustion gasoline engine, and creating new products using alternative fuels and energy sources. (more…)

The E3 Spark Plugs 2009 Plug-n-Play Sweepstakes, conducted in conjunction with StreetFire.net, is officially over.  The lucky grand-prize winner is Joseph Porter of Huntington, WV.  Joseph, a 9-year employee at the Toyota Motor Manufacturing Facility in Buffalo, WV, says that he has been around cars his whole life in one form or fashion. (more…)

Ever have a problem cranking up your ATV or snowmobiles engine in cold weather?  Most of the time, the issue lies in your batteries cold cranking amps and your spark plugs ability to develop a good spark in lower temperatures.  E3 Spark Plugs, the leading manufacturer of automotive and small-engine spark plugs, recently released its new line of powersport plugs, which offer a simple and easy way to ensure that your engine will fire no matter what the temperature.  With over 85% coverage for motorcycles and snowmobiles, and a more than majority coverage for ATV’s and personal watercraft vehicles, E3’s powersport plugs also improve horsepower and increase fuel efficiency. (more…)

E3 Spark Plugs with DiamondFIRE Technology is proud to announce that it is the only spark plug available today that is recognized by the Environmental Protection Agency (EPA) as a supplemental emissions technology device.  This is due to the recent EPA testing, in which E3 was involved, that pushed the government to tighten emissions standards for new gasoline-powered lawn mowers, weed trimmers, and boat engines, requiring those engines to reduce the amount of smog-causing pollution they are allowed to emit. (more…)

E3 Spark Plugs, the fuel efficient, low emissions, high performance spark plug that is now available for most small engine, powersport and automotive applications, has completed it’s inaugural year as a sponsoring member of the grassroots motorsports Team Lucas program. (more…)

We returned to the track for qualifying for the Nationwide race. Roush driver Jamie McMurray won the pole with a blistering lap that put a wide smile on Roush’s face. Edwards also had a good qualifying effort that put him on the second row. Roush was very pleased.

As we headed towards a pre-race hospitality session with one of McMurray’s sponsors, Roush proudly walked through the Nationwide garage, stopping to sign autographs and have his picture taken. (more…)

Saturday night, September 13th, at the O’Reilly Auto Parts Fall Street Machine Nationals in the Grandstand arena of the Missouri Entertainment & Events Center there will be a smashing, crashing demolition derby, sponsored by E3 Spark Plugs, followed by a spectacular fireworks show set to music. (more…)